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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan reveals updated 2015 370Z Nismo among the faithful

Well before quick Honda Si models of the '80s or the performance juggernaut that the Toyota Supra and Mazda RX-7 became in the 90s, the Datsun 240Z was an early stake in the ground for Japanese sports cars. It was affordable, but the original Z-car was also a capable coupe that could show its tail to European and American rivals. Today, Nissan celebrates the car each year with fellow enthusiasts at its ZDAYZ event, and this year in North Carolina, it's surprising fans by launching the 2015 370Z Nismo there with some significant upgrades.
The biggest change is that the 370Z Nismo is available with a seven-speed automatic transmission for the first time. The six-speed manual is still standard, of course. But for those who don't want to use a clutch, Nissan is offering the new automatic with Downshift Rev Matching and a manual mode via paddle shifters. Power is still provided by the same 3.7-liter V6 as last year, producing 350 horsepower and 276 pound-feet of torque with a limited-slip differential at the back for added traction.
This hottest 370Z model also receives a brand-new GT-R-inspired bodykit that features a deeper front fascia, LED running lights and blacked-out headlight bezels. It also sports a new chin spoiler bearing the Nismo emblem and red accents that flow from the front, down the side sills and all the way to the rear bumper. At the back, there is also a smaller ducktail spoiler for a more mature look. The 2015 also wears cool 19-inch forged aluminum wheels by Rays with a new twin-spoke design and charcoal finish. Compared to last year's model, it's a much more mature-looking coupe.

Recharge Wrap-up: Renault EV movie, H2 fueling in Paris

Renault has debuted a new documentary called Le Peuple Electrique, or The Electric People. The film features two drivers touring France over the course of three weeks in a Renault Zoe electric vehicle. Along the way, the duo meet and come to rely upon other members of the EV driving community. Renault is showcasing the film at the COP21 summit in Paris to give an insight into the culture of electric vehicles. See the film above (it's in French), and read more in the press release from Renault.Nissan and Renault have joined forces for an ad campaign for their electric vehicles. The campaign, which focuses on the Nissan Leaf and Renault Zoe, coincides with the COP21 environmental summit, for which the automakers have supplied 200 electric cars as shuttles for attendees. The ad campaign consists of press, posters, and a series of six videos, each 15 seconds in length, to be shown on social media networks in France, the UK, Germany, Spain and Italy. Read more from Renault.Air Liquide has announced a hydrogen fueling station for fuel cell taxis in Paris. Electric taxi company STEP plans to launch a fleet of at least 70 Hyundai ix35 (Tucson) Fuel Cell taxis in the next five years. The fueling station will be located at Cours Albert 1er near the Eiffel Tower, so this is truly in the heart of the city. "This first station will allow us to promote the benefits of hydrogen as a clean energy for vehicles with consumers," says Air Liquide's Francois Darchis. "Hydrogen offers a concrete solution to the challenges posed by the issue of sustainable mobility, reducing greenhouse gas emissions as well as local pollution in urban areas." Read more from Air Liquide, or at Technologic Vehicles.The world's largest ultra-fast EV charging station is now operational in Beijing, China. Located at the Xiaoying Public Transit Bus Terminal, the station is capable of charging buses to 100 percent in as little as 10 minutes. It features 25 360-kW chargers and five 90-kW chargers, and enough space for 30 buses at a time. The buses come in to charge two or three times a day during their regular operation. Just in time, too. Read more in the press release below. World's Largest Ultra-fast EV Charging Station Goes Live in Beijing, Fully Charging Commercial Vehicles in 10 Minutes This 26,500 m(2) EV charging complex has 25 chargers at 360kW and 5 chargers at 90kW; maintaining a capacity for Ultra-fast charging 30 urban transit buses at the same time STAFFORD, Texas, Dec.