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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan Altima and Sentra to get Murano-inspired design redo

The Nissan Altima and Sentra sedans are both very competent, economical, comfortable and well-equipped ways of getting from A to B. They're also both decidedly boring to look at, which is not a good trait in their increasingly style-driven segments.
To rectify this, Nissan is planning design overhauls for its mainstream, with the Sentra adopting the sportier, Euro-style looks of the Pulsar, according to The Car Connection. While that (sadly) won't mean the five-door Pulsar will come to the US market, fitting the European stylings to the Sentra should go a long way towards broadening the car's appeal.
That parcel of information comes from Nissan design boss Shiro Nakamura, who spoke to The Car Connection at last week's Paris Motor Show.

Nissan sees old Leaf batteries working for stationary energy

Nissan will start working with a Silicon Valley-based company to further explore creating a market in which old Leaf electric-vehicle batteries can be reused for stationary energy storage. In fact, the Japanese automaker will deploy its first network of old Leaf batteries for electricity storage at one lucky Nissan facility this summer. No, we don't know where that facility is either. The Santa Clara, CA-based Green Charge Networks will be a partner in the project. The concept of the "second-life" lithium-ion battery program involves finding ways to reuse batteries that have outserved their usefulness providing power to Leaf EVs. In this project's case, "multiple" Leaf batteries will be linked to provide power during mid-day peak energy demand, when electricity is at its most expensive. Nissan's done these kind of things before, although, as is the case here, they've always been pilot projects. In fact, the Nissan 4R ("Reuse, Resell, Refabricate and Recycle") team that's working with Green Charge Network is actually a joint-venture Nissan formed with Sumitomo Corp. in 2010. Since then, Nissan has sold more than 178,000 Leaf EVs, giving the company a solid inventory of older lithium-ion batteries to work with in the coming years. Take a look at Nissan's press release below. Nissan and 4R Energy partner with Green Charge Networks for commercial energy storage featuring second-life electric vehicle batteries Partnership enables commercial use of second-life lithium-ion vehicle batteries SANTA CLARA, Calif. – Nissan Motor Company and Green Charge Networks, the largest provider of commercial energy storage, have joined forces to deploy second-life lithium-ion vehicle batteries for stationary commercial energy storage in the U.S. and international markets. With more than 178,000 sales since its launch in late 2010, Nissan LEAF is the world's top-selling electric vehicle. As part of the company's commitment to sustainability and reducing greenhouse gas emissions, Nissan has conducted multiple research projects in Japan, the U.S. and Europe to use LEAF batteries outside the vehicle through 4R Energy, a joint-venture with Sumitomo Corp. formed in 2010. In a new stationary storage application powered by Green Charge's intelligent software and Power Efficiency Agreement™, the second-life energy storage unit has a cost advantage over traditional units, opening up new markets where incentive programs are currently not offered.