2011 Nissan Xterra Pro-4x Sport Utility 4-door 4.0l on 2040-cars

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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan IDx 'in the plan' for production, needs support from fans [w/poll]

If there's a trend in the auto industry we can firmly get behind, it's the small, light and affordable rear-drive coupe. The positive critical reception to the Scion FR-S and Subaru BRZ twins has encouraged other manufacturers to look at building their own rear drivers, and even a few to show actual concept cars based on the idea. The Chevrolet Code 130R from 2012 and more recently, the Nissan IDx twins that were first shown at the 2013 Tokyo Motor Show both come to mind, as does the brand-new Kia GT4 Stinger Concept.
Nissan trotted out the IDx Nismo and the IDx Freeflow for another showing in Detroit and we'll admit to being totally smitten with both cars. Again. The duo draw inspiration from the iconic Datsun 510, a lightweight, affordable rear-driver that remains a cult favorite decades after production ended.
Now, a report from our friends at AutoWeek reveals that we may, possibly, hopefully see a production IDx, provided fans make a strong enough case for it. "It's in the plan," Nissan product boss Andy Palmer told AW. According to the report, Palmer said the IDx is "into the first sage of the development process. The next stage is project validation and then looking at the business case. It's no one's intent to waste millions of the company's money, so obviously we have a good feeling about this one."

Nissan working on unspecified improvements to Carwings in Leaf EV

Fly a little higher, Carwings. Nissan has been using the communication system as a way for drivers of the battery-electric Leaf to do things like use a smartphone start the charging process remotely, check the charging status or find nearby charging stations. The service was one of the tools Nissan was offering to newbie drivers of the first US mass-produced electric vehicle to better familiarize themselves with ideas like recharging your car from miles away. Now, three-plus years into the model's lifetime, Nissan is looking to get more out of Carwings, Wards Auto says, citing Nissan North America executive Robyn Williams. Specifically, Nissan is hoping Carwings will eventually be able to communicate information about the battery's health, or lack thereof (i.e. degradation) to the driver. That issue was made clear a couple of years ago when Leaf drivers in hot-weather locales such as Arizona said their batteries were losing capacity at a faster rate than advertised. Nissan North America spokesman Brian Brockman, in an e-mail to AutoblogGreen, would only say that the automaker "is always working to determine ways to offer more value to customers via telematics systems like Carwings," but declined to be more specific about any particular technological advancements. Nissan debuted Carwings in late 2010, and, among other things, the concept was novel because it let Leaf drivers compare driving efficiency with other Leaf drivers (think of it as a real silent hypermiling contest). The feature had been used as a telecommunications system on a number of Nissan models in Japan for years before being introduced on the Leaf.