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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

2013 Nissan Pathfinder: Wrap-Up [w/video]

Despite our tendency as enthusiasts to clamor for things like wagons and hot hatchbacks, it's hard to argue with the buying public's increasing demand for functional crossovers. In fact, the great SUV craze of the late-1990s has all but faded in favor of the easier-driving, better-packaged, more-efficient crossover. That's even true at the larger end of the market - just look at what happened when Ford redesigned its body-on-frame Explorer into a stylish and well-equipped CUV. And now look at the similar success Nissan has had in repurposing its rugged Pathfinder sport-ute as an appealing crossover.
But happily, we report the following line: out of every long-term vehicle Autoblog has ever tested, not a single one has been as in-demand as the 2013 Pathfinder Platinum you see here. After 13 months of solid use, we added 24,372 miles to the Pfinder's odometer - and that's without the vehicle ever leaving the hands of our Detroit-based team (sorry, West Coasters).
There's good reason for that high-demand usage, too. After spending a little over a year with our Mocha Stone tester (a color that earned this Nissan the nickname "Sweet Brown") we came to appreciate its vast versatility, comfort, all-weather prowess, and the way it absolutely ate up the miles on long trips. We drove it all over the United States, in all four seasons, filling it with our families, friends, and occasionally using its capacious cabin for sleeping on the road. Through good and bad, the Pathfinder was a trusty friend. But like any good friendship, that wasn't without a couple of fights.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.