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Nissan hopes to inject some spice into Rogue with 'Open The Briefcase'
Wed, 08 Jan 2014Nissan is in the midst of rolling out the redesigned 2014 Rogue and has launched an interesting social media game called Open The Briefcase. The video that launches this game depicts a simple ride-share gone very wrong, with a man getting embroiled in a high-speed chase in a bid to escape with a strange briefcase. Eventually, it all goes haywire, and the man and his driver are captured. The only question seems to be, what's in the briefcase?
The contest, which asks participants to select one of three briefcases by cracking a code, is set to reward three individuals with a new Rogue. New attempts can be made each day, and participants can get additional chances to open a briefcase by sharing the video. The contest kicked off on January 3 and will run until February 14. Hop over to the contest page on Facebook to take part, or just watch the video below and enjoy a bit of entertainment.
2013 Nissan Frontier gets substantial price drop, better fuel economy
Mon, 04 Mar 2013With the competition dwindling (or dying) among compact trucks, Nissan is looking to make some minor changes to the 2013 Frontier to snag a few extra sales for its aging pickup. Pricing and fuel economy are probably two of the most important vehicle stats among new-car buyers, and the 2013 Nissan Frontier has made vast improvements in both areas over the 2012 model.
First things first: The MSRP of both the King Cab and Crew Cab models have dropped by $1,270 with new starting prices of $17,990 and $22,030 (*not including the $845 destination charge), respectively. The biggest price drop is seen on the SV Crew Cab 4x2, which dropped $1,450 to its new price of $23,990. The important thing here is that the 2013 Frontier King Cab is now priced just a few hundred dollars more than a regular cab version of the Toyota Tacoma. Nissan is also offering a new SV Value Truck Package that includes all the equipment of the previous SV Premium Utility Package (spray-on bedliner, Utili-Track in-bed cargo system with four adjustable cleats and Bluetooth) and adds in a rearview monitor and dual-zone air conditioning.
Another key change made for 2013 was to the Frontier's fuel economy. Except for the base-model truck (King Cab, inline-four, manual transmission, two-wheel drive), all other configurations have seen increases in city and/or highway fuel economy to the tune of one or two miles per gallon; the biggest improvement was to the V6 models with the automatic transmission, which saw an improvement of one mpg city and two mpg highway. Nissan accomplished this with better aerodynamics and updated internal engine components to reduce friction. Aero changes include a seal between the cab and bed, a tailgate spoiler and a new front chin spoiler. For more details on the 2013 Frontier - including a full pricing breakdown - scroll down for the official press release.
Renault and Nissan forge deeper alliance
Tue, 18 Mar 2014If the automotive industry's current era could be summarized by one trend - from a corporate aspect, anyway - surely it would be conglomeration. But of all the major auto groups that have emerged over the past several years, none have kept themselves at arm's length quite like the Renault-Nissan Alliance.
Much like Fiat and Chrysler, Renault and Nissan are presided over by a common chief executive. But whereas Sergio Marchionne's Italian-American alliance has moved swiftly from a transatlantic partnership to a merged company in the span of less than five years, Carlos Ghosn's Franco-Japanese alliance has stood oceans apart since 1999. But now the Renault-Nissan Alliance is following the lead set by Fiat Chrysler Automobiles in bridging that distance through several key measures.
For one, Renault and Nissan will make increased use of common platforms, R&D, systems and testing. The two automakers will also cooperate more closely on manufacturing and supply chain management, purchasing and human resources. To manage the increased cooperation, the alliance has appointed several new executive vice presidents from within its ow ranks and a new management committee to be chaired by Ghosn, details about which you can read in the press release below.