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Pretty scenery alert: Nissan Leaf drives up a volcano on Maui
Fri, Apr 11 2014Gravity taketh away but gravity giveth back, Nissan is trying to teach all of us. The Japanese automaker has posted a two-minute video about Maui resident Neil Wagner using his Nissan Leaf to catch the legendary sunrise over the volcano in Haleakala National Park. After climbing the more-than-10,000-foot elevation, the Leaf is shown having lost about 84 percent of its usable battery capacity. The finer point, though, is that electric vehicles have a regenerative braking system, meaning that the downhill ride and all of its switchbacks actually replenish battery capacity. Of course, the video didn't show exactly how much of that capacity was replenished, but the point is well-made, and with really cool scenery. Sales for the Leaf have already been strong this year. Through the first three months of the year, Nissan boosted sales 46 percent from 2013 numbers up to 5,184 units. This is after more than doubling sales last year to 22,610 units. And, for anyone curious, there are six publicly-accessible plug-in vehicle charging stations in Kahului and another eight in Lahaina, two of Maui's largest cities, according to the US Department of Energy. We're pretty sure that Mr. Wagner already knows that but we're going to take notes in case we need to make the sunrise drive one day. For now, we're going to check out Nissan's two-minute video below one more time. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.
Nissan Safari police truck a sort of A-Team van from Japan
Wed, 28 May 2014Television today might be at one the best points in the medium's history with shows like Mad Men, Louie, True Detective and streaming offerings like House of Cards. However, none of those come close to the number of car chases and explosions of '70s and '80s offerings like Charlie's Angels, The A-Team or The Dukes of Hazard. Apparently, this prevalence of action at the time wasn't just an American phenomenon. In Japan, a show called Seibu Keisatsu fulfilled the nation's need for shootouts and stunts.
Nissan was a major sponsor of the show, and therefore the brand's vehicles were used extensively, including a highly modified Nissan Safari SUV (also known as the Nissan Patrol), pictured above. In the show's lore, it was equipped with radar, a camera and a fire extinguisher capable of turning over a car. The series ran 236 episodes from 1979 to 1984, and with the trailer below as indication, that allowed time for plenty of car jumps and explosions.
The entire Seibu Keisatsu series is now coming out in Japan on DVD and Blu-Ray packed in a fake gun case. The trailer below shows off some of the action of the series. It all starts out normal enough, but about a minute into the video there are all sorts of Nissans jumping and crashing. Plus, there is a guy on fire in a shootout. This show looks like some seriously cheesy fun. Scroll down to get a taste of it.