2014 Nissan Versa Note Sv on 2040-cars

Auto blog

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Airbag recall widens to include BMW, Chrysler, Ford and Toyota

The recall of faulty airbag inflators supplied by Takata has exploded today to grow to seven automakers. In most cases, only models in certain high-humidity regions were affected because the National Highway Traffic Safety Administration found in its investigation that moisture played a roll in determining whether there would be a problem. However, some companies opted for national campaigns. The exact number of affected models for these campaigns isn't yet known at this time.
BMW is recalling an undisclosed number of 325i, 325Xi, 330i and 330Xi models from the 2001 through 2005 model years and the 2001-2006 model year versions of the 325Ci and 330Ci for the driver side and passenger side inflators. Only vehicles currently registered in Florida, Puerto Rico, Hawaii and the US Virgin Islands are covered under this recall.
Neither Chrysler's filing with NHTSA nor its press release list the specific models affected, but a company spokesperson told Autoblog that at this time it only covers the driver and passenger side inflators for the 2006 Dodge Charger in Florida, Puerto Rico, Hawaii and the US Virgin Islands

Nissan ZEOD RC finds nothing but trouble at 2014 Le Mans

Audi came away a big winner at this year's Le Mans competition, but Nissan has at least one thing to celebrate. The Pyrrhic victory apparently presages Nissan giving up on the gas-electric race car for Le Mans 2015. Before the race this weekend, the prototype ZEOD RC hybrid race car was doing quite well. In fact, given the way things turned out, Nissan's keen to mention that team engineers managed to get the car to complete a lap on electric power and hit a target speed of 300 kilometers per hour (186 miles per hour) on the Mulsanne Straight during testing. ZEOD RC stands for Zero Emission On Demand Racing Car. "The race was obviously very disappointing" – Wolfgang Reip Things didn't go so well once the real race started. The problem for the Deltawing-esque prototype – which is powered by a 1.5-liter gas ending putting out 400 horsepower and a pair of 110-kW electric motors – was that something broke in the transmission after just 23 minutes and five laps. Driver Wolfgang Reip put his best spin on the hybrid's collapse: "The race was obviously very disappointing but having got a taste of Le Mans now, I can't wait to get back." If Reip does return with Nissan, it will likely be in a more traditional Le Mons racer. The ZEOD RC was part of the LM P2 class, but Nissan says that, "For Le Mans 2015, Nissan will return to the LM P1 class." You can watch the full warm-up electric lap in a video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan ZEOD RC heroic electric lap followed by heartbreak Amazing morning warm-up result after all-nighter by crew "New tech" car halted by "old tech" issue Nissan breaks new ground in electric vehicles LE MANS, France – Nissan's assault on the Le Mans 24 Hours may have ended early, but the revolutionary Nissan ZEOD RC electric prototype still leaves Le Mans having reached its historic goals of hitting 300 km/h on the Mulsanne Straight and recording a complete lap of Le Mans on electric power only. The unique prototype – which features both internal combustion and electric power sources – reached its first target during Thursday night qualifying when Satoshi Motoyama exceeded 300 km/h before the first chicane on the Mulsanne Straight. Nissan's other key goal was to complete an entire 8.5-mile lap of Le Mans on pure electric power. GT Academy winner Wolfgang Reip was at the wheel when the team achieved this goal during the morning warm-up.