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Nissan's 'No Charge to Charge' is what incentives look like in the EV age [UPDATE]

Nissan knows that offering free charging can increase Leaf sales, so it only makes sense for them to expand the "No Charge to Charge" program. And that's exactly what happened yesterday. As previewed during the New York Auto Show, No Charge To Charge gives new Leaf buyers free charging at participating public charging stations – which is pretty much any public station – for two years. That's the kind of thing that simplifies the EV buying process, which can move units, Brendan Jones, director of Nissan EV sales and infrastructure, told AutoblogGreen. "There is an expectation that we'll get a sales increase out of this," Jones said. "All the dealer has to say is that we have one card that accesses all chargers and we have a promotion where you can get free charging. The more complexity we reduce, the more sales we get." "The more complexity we reduce, the more sales we get." – Nissan's Brendan Jones That all-access angle is important for the broader EV market, Jones said, calling the program, "The first valid step towards interoperability." Jones said there will be more surprise announcements soon. "The infrastructure companies really came together to support Nissan on this," he said, but added that, "What's good for the industry and EVs in general is good for Nissan." "Leaf customers are not shy about their ability to provide constructive criticism," Jones said, " and interoperability has always been a big concern." Now that many of the early adopters drive an EV, the next target audience are the people who are telling EV companies to "Make this easy for me and I will adopt," Jones said. "[Interoperability] is a necessity for the industry now. We know the experience is great once they drive it. This just takes away a barrier, that confusion at the dealership." And, in some areas in the US, No Charge To Charge is now live. There are 2,600 public stations (200 of them fast chargers) in the initial 10 markets, Nissan says. Those include: San Francisco, Sacramento, San Diego, Seattle, Portland (OR), Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC. Nissan hasn't announced where the next 15 markets will be, but we know that they will likely be wherever the Leaf is selling well and there are a fair number of DC fast chargers. As we reported in April, each charging session in the No Charge To Charge program is limited to 30 minutes if you're plugged into a CHAdeMO fast charge station and to an hour at a Level 2 station.

Nissan wants an American driver for its Le Mans team

"We'll use every driver development tool we have to take them to the next level, but they will also have to step up." - Darren Cox
Nissan is aiming to put an American behind the wheel of one of its LMP1 racecars in 2016 as part of plans to grow its motorsports program in the United States.

Ghosn says having Apple in EV business would be good news

Nissan once promised to have commercially viable autonomous vehicles on the road by 2020 and even certified a Leaf to test the technology in Japan. The company has since backpedaled a bit from its original lofty claims, though. During CEO Carlos Ghosn's keynote presentation at the Mobile World Congress in Barcelona, Spain, the auto exec talked more about the automaker's strategy and directly confronted Apple's rumored entry into the market. "When Apple says they are going to come with an electric car in 2020, that's good news for us," he said in his speech, according to Adweek. Ghosn took the view that any company able to grow the acceptance of EVs would help every automaker in the segment. The Renault-Nissan Alliance has been at the forefront of developing the market and claimed nearly 60 percent of the global market share last year. He was also the latest auto industry heavyweight to voice his opinion on Apple entering the industry. However, in contrast to former General Motors boss Dan Akerson, the Nissan CEO was much more welcoming. Ghosn also used the speech as a chance to clarify Nissan's plans for autonomous vehicles and seemingly pushed the original goal back by about five years. "In 10 years, you'll have cars without the driver. It is here, and it's going to transform the products," he said, according to Adweek. Under Nissan's current timeline, traffic-jam assist and fully automated parking are due in 2016, followed by automatic lane changing in 2018 and the ability to drive through intersections without a driver's control comes in 2020. News Source: AdweekImage Credit: Yasuyoshi Chiba / AFP / Getty Images Green Nissan Renault Technology Emerging Technologies Autonomous Vehicles Electric