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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan commits to adding 'iconic' design after Cube killed off

The Nissan Cube is on its way out here in the US and Canada. In a way, that's too bad, simply because the Cube's styling was nothing if not distinctive - much like the company's own Juke. However, the flame for uniquely styled models is indeed still burning over at Nissan.
We might never see an exact replacement for the Cube in the brand's lineup, but product planning boss Andy Palmer says that its retirement leaves a spot open in the Nissan lineup for something else. "To be clear, we will morph this space in our portfolio into something iconic," said Palmer to Automotive News. Unfortunately, he wouldn't hint at what that could mean.
However, his lack of suggestions makes it fun to speculate about what oddity could replace the Cube, especially since two of Nissan's more recent quirky concepts might have problems hitting the road. The Bladeglider is mired in Nissan and Deltawing Technologies' ongoing patent lawsuit. Alternatively, the retro-inspired IDx might be too expensive to build profitably. Still, this is the company that created both the (nearly dead) Murano CrossCabriolet and the very successful Juke; it can probably come up with something else delightfully weird.

Kaz and Shiro talk Gran Turismo 7 details, Titan Nismo and more in AMA

One of the greatest innovations to come about thanks to the gigantic popularity of Reddit is the Ask Me Anything (AMA) question and answer format. The AMA becomes especially worthwhile, of course, when the person(s) answering the questions have detailed information or insight on products we love.
So, in the case of the recent AMA session with Gran Turismo creator and mastermind Kazunori Yamauchi (above), and his buddy and Nissan chief designer Shiro Nakamura (right), it was basically must-read stuff.
The pair really lived up to our expectations, too, with Kaz offering a lot of useful information about the future of the Gran Turismo franchise (especially the upcoming GT7 for Playstation 4), and Shiro promising to bring some interesting new ideas back to his colleagues at Nissan.