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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan Qashqai caught looking sleek

The next-generation of the not-for-US-consumption Nissan Qashqai has been out doing some testing in southern Europe this week. And, if the dressed-in-trash-bags look is any indication, it's been doing a lot of roadwork so it can make weight for the big meet the weekend.
Nissan designers haven't been scared to take big design chances with recent new models, so expectations are that the Qashqai crossover will get a bold new visage for its generational changeover. What we see in these photos indicates a sleeker, slightly trimmer CUV however, with no trace of the bug-eyed look we captured recently on a testing Titan.
In the rest of the world, it's a good bet that the Qashqai will be powered by engines ranging from a 1.2-liter turbo up to a 1.6-liter forced-induction unit; that larger one good for something like 215 horsepower. Diesel powerplants will be in the mix, too, for the compact CUV, and word is that Nismo might get its hands on this Rogue cousin for the first time ever.

Nissan Leaf and the future of auto shows | Autoblog Podcast #525

Related: We obsessively covered the Frankfurt Motor Show — here's our complete coverage On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. The pair discuss the long-awaited reveal of the second-generation Nissan Leaf as well as the Alfa Romeo Giulia and BMW M550i that recently passed through the office. They also preview the 2017 Frankfurt Motor Show and discuss the future and relevance of auto shows. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #525The video meant to be presented here is no longer available. Sorry for the inconvenience.Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Nissan Leaf reveal Frankfurt Motor Show preview What we're driving: Alfa Romeo Giulia and BMW M550i Unpopular opinion: the relevance of auto shows Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Image Credit: BMW, Nissan Green Podcasts Frankfurt Motor Show Alfa Romeo BMW Nissan Hatchback Electric Luxury Sedan alfa romeo giulia