Nissan Titan Le 4x4 4 Dr Crew Cab Truck Automatic Gasoline 5.6l V8 Sfi Dohc 32v on 2040-cars

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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan giving away Leaf-shaped air fresheners that smell like the future

We had to check our calendar to make sure it didn't read April 1, but since it's not April Fool's Day, we have to assume that Nissan of Europe really has created a special air freshener scent to give away this Christmas. To create this original fragrance, Nissan looked to Dr. George Dodd, a master perfumer and aroma academy scientist who looks a tiny bit like Santa Claus (we seriously aren't making this stuff up).
Like a mad scientist, Dr. Dodd went to work blending chemicals and fragrances to design a smell that matches the Leaf's Earth-friendly, zero-emission attitude. Once the "scent of the future" is transformed into the lovely Santa-driving, Leaf-shaped air freshener you see above, Nissan of Europe will be giving one to its employees, Leaf customers and "select electric car fans." Sadly, EV - and scent - enthusiasts here in the US will be stuck with the tried-and-true pine tree air freshener.
We don't want to ruin exactly what Dodd finally came up with for the "scent of the future," but you can find out for yourselves in the video and press release posted below.

2014 Nissan GT-R [w/video]

Chasing The Legend
There are only a handful of vehicles in existence that can change you permanently - ones that have the power to rewire your concept of speed to fit their definition. Some five years after the Nissan GT-R legally touched down here in the US for the first time, the coupe is still bending perceptions of what it means to be a supercar in the modern age. For 2014, engineers reworked the GT-R's twin-turbocharged 3.8-liter V6 engine for more power, tweaked the transmission and massaged the suspension for ever more speed. Yes, that's right, I said more speed.
The changes have sharpened one of the best performance buys on the market into a weapons-grade track assault vehicle that just so happens to be street legal. More than ever, this is a car that rankles established supercar players with names like Lamborghini, Ferrari and Porsche, and does so with a Nissan badge on the hood.