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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan expands US EV test market for e-NV200 to Portland

Of course, it's going to be Portland. Oregon's largest city, known for its green-friendly vibe and policies, will be where Nissan will next test of its all-electric e-NV200 cargo van. And we hope those vans have cup holders for the inevitable java. The Japanese automaker is working with local utility company Portland General Electric (PGE) on a six-week trial program. Nissan and PGE will record data to better measure how the concept of battery-powered driving works within the local services network. The location makes sense, as Portland is one of the five best-selling US cities when it comes to sales of the Nissan Leaf, which shares its powertrain with the e-NV200. Nissan kicked off its "No Charge to Charge" free-charging program for new Leaf owners in April. Nissan, which had already been testing the e-NV200 with FedEx in Germany, Japan and Singapore as of late last year, said at the Washington Auto Show in January that it would start testing the electric van in the Washington, DC, area. Nissan said at the time that it helped install about 570 fast-charging CHAdeMO chargers throughout the US since last year, including 200 in December alone. Check out Nissan's press release about the Portland project below. LEADING EV MARKET PORTLAND BECOMES TEST BED FOR NISSAN E-NV200 ELECTRIC COMMERCIAL VEHICLE PORTLAND, Ore. – Portland, already a top breeding ground for electric vehicle (EV) sales, is now the proving ground for Nissan's prototype electric commercial vehicle – the Nissan e-NV200. Nissan is working in collaboration with Portland General Electric (PGE) on a six-week trial to help determine the viability of an electric commercial vehicle in the U.S market. PGE has assigned the e-NV200 into its fleet of vehicles with an underground crew, replacing a larger, diesel-powered van. "Oregon has been a top five market for Nissan LEAF sales in the U.S. due to proactive policies at the state level to encourage EV adoption, as well as robust charging infrastructure championed by the state and others like PGE," said Toby Perry, Nissan's director of EV Marketing in the U.S. "If we determine that e-NV200 fits into the U.S. commercial vehicle market, we expect that Portland would be a leading driver for sales as well." This year, Nissan is deploying two e-NV200 prototypes with companies such as PGE and FedEx in top U.S EV markets including California, Georgia, Oregon and Washington, D.C.

Renault to propose joint holding company with Nissan, Nikkei reports

TOKYO — Renault SA will propose to Nissan Motor Co a plan to create a joint holding company that would give both firms equal footing as the French automaker seeks further integration with its Japanese partner, the Nikkei newspaper reported on Friday. Under the proposal, both firms would nominate a nearly equal number of directors to the new company in which ordinary shares in both Nissan and Renault would be transferred on a balanced basis, the newspaper said, without citing sources. This would effectively dilute the stake held by the French government in Renault to around 7-8 percent, from its current 15 percent, it added. The new company would be headquartered in a third country, such as Singapore. Renault plans to make the proposal to Nissan soon, the Nikkei said, having modified an earlier merger idea that Nissan rejected on April 12. Nissan declined to comment on the issue. The Financial Times newspaper reported that both Nissan and the Japanese government have refused to engage in merger talks with Renault. The report of the proposal comes as the outlook for the alliance — one of the world's top automaking partnerships — has clouded since the arrest in November of its main architect, Carlos Ghosn, for suspected financial misconduct. It also comes as Nissan's financial performance struggles following years of focusing on volume sales over building its brand, particularly in the United States, its biggest market. Nissan slashes its forecast This week, the Japanese automaker slashed its profit forecast for the year just ended to its lowest in nearly a decade, citing weakness in its U.S. operations. Renault for years has been vying for a closer merger with Nissan, which it rescued from the brink of bankruptcy two decades ago. Ghosn had been working to achieve a deeper integration before his arrest on financial misconduct charges in November last year. While the automakers have been consolidating many of their operations over the past decade, including procurement and production, many executives at Nissan have opposed an all-out merger with Renault. Instead, Nissan has argued for a more equal footing with Renault, which holds a 43 percent stake in its bigger partner. Nissan holds a 15 percent stake in Renault. It was unclear whether Renault would hold the casting vote in major decisions at the new company, as it did in Renault-Nissan B.V., a strategic management company jointly held by both companies that oversaw operations for the partnership.