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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Driving the Kia K5 and Mini Cooper JCW GP, plus an interview with Jimmy Chin | Autoblog Podcast #637

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. They veer off right away into talking about their dream project garages. Next up is news, including some info on the next Nissan Z car, the Honda Fit being discontinued in the U.S., new Mercedes-Benz EQS details, and some talk about the new, electric GMC Hummer being adapted for the military. Then they talk about driving the new Kia K5 sedan and the Mini Cooper JCW GP, before they opine about the 1966 Pontiac GTO. Autoblog Senior Producer Chris McGraw interviews Oscar-winning filmmaker Jimmy Chin about his collaboration with Ford for the Bronco reveal, and more. Finally, our editors help a listener in the U.K. pick a used vehicle in the "Spend My Money" segment. Autoblog Podcast #637 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Some thoughts on project cars News Nissan suggests the next-generation Z won't be electrified at launch Fit Is Gone! Honda drops subcompact hatch in U.S. Mercedes-Benz announces the electric EQS will offer over 435 miles of range GMC's electric Hummer could someday serve alongside the Humvee in the U.S. Army Driving the 2021 Kia K5 Driving the 2020 Mini Cooper JCW GP 1966 Pontiac GTO: Love it or hate it? We talk Ford Bronco and other adventures with Oscar-winning filmmaker Jimmy Chin Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

Renault-Nissan promises 10 autonomous models through 2020

Renault-Nissan boss Carlos Ghosn promised back in 2013 to have autonomous technology on the road by 2020, and now the automaker has pledged to have more than 10 models ready in that time with varying levels of autonomous capabilities. The company claims it will offer these systems to customers around the world at affordable prices in major markets like the US, Europe, Japan, and China. Renault-Nissan will introduce driverless tech in multiple phases over the next four years. The first step will come later this year with the introduction of a single-lane autonomous system that will be able to go down the highway and manage stop-and-go traffic automatically. The next innovation in 2018 will offer multi-lane capability, and the ability to automatically pass other vehicles on the road. Another big jump will come in 2020 with the ability for models to navigate intersections and urban areas without a driver's control. Renault and Nissan engineers will develop all of this together, and the results will be available in both of the company's brands. Ghosn explained this roadmap towards an autonomous future last year but cautioned that Renault-Nissan didn't plan to take complete control away from owners. Instead, the company sees these systems as a way to make people even safer behind the wheel by reducing the chance for driver error. The automaker's deliberate introduction strategy is prudent because it can potentially adapt to proposed regulations that could mandate rules on how piloted vehicles operate. RENAULT-NISSAN TO LAUNCH MORE THAN 10 VEHICLES WITH AUTONOMOUS DRIVE TECHNOLOGY OVER THE NEXT FOUR YEARS World's fourth largest car group confirms autonomous drive and connectivity timeline through 2020 Fatal and serious injuries have been significantly reduced; new technologies will help make cars even safer Car group hires new executive to oversee connectivity and connected car services globally SUNNYVALE, Calif. – The Renault-Nissan Alliance will launch more than 10 vehicles with autonomous drive technology in the next four years. The global car group confirmed today that it will launch a range of vehicles with autonomous capabilities in the United States, Europe, Japan and China through 2020. The technology will be installed on mainstream, mass-market cars at affordable prices. In addition, Renault-Nissan will launch a suite of new connectivity applications that will make it easier for people to stay connected to work, entertainment and social networks.