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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Altima Coupe dead as Nissan charts the changes for 2014

The 2014 model year brings plenty of new designs and updates from Nissan - including the next-generation Rogue - but the Altima Coupe has been discontinued. The current generation of the Coupe won buyers over with sharp styling and, at one point, a 270-horsepower naturally aspirated V6 - the heart of the more upscale Infinity G37. It's unlikely that Nissan plans to make another one, but keep in mind the current Coupe was released to the public about a year after the sedan hit dealerships.
The vehicles joining Nissan's lineup for 2014 include the Versa Note hatchback, the NV200 Compact Cargo van and the next-generation Rogue compact SUV. Also new for 2014 is the Pathfinder Hybrid, but that will be added to the lineup in the fall.
Other models that are receiving enhancements are the sedan version of the Altima, which now comes standard with the CVT transmission and gets revised option packs; the Frontier, which gets updated option packs, enhanced navigation system functionality and a sliding middle rear window; the GT-R, which receives a bunch of small performance enhancements and, more importantly, initially will be offered in three versions (Premium, Black Edition and Track Edition), with another, limited special-edition model coming late in the year; the Versa sedan, all versions of which get 60/40-split fold-down rear seats and revised steering and suspension tuning; and last, but not least, the 370Z NISMO will have exterior accent color updates and a new steering wheel and tachometer.

Nissan wants an American driver for its Le Mans team

"We'll use every driver development tool we have to take them to the next level, but they will also have to step up." - Darren Cox
Nissan is aiming to put an American behind the wheel of one of its LMP1 racecars in 2016 as part of plans to grow its motorsports program in the United States.