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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes to build CLA at Nissan plant in Mexico [w/poll]

Volkswagen may have paved the way for American customers to get used to the idea of German cars produced in Mexico, but it won't be the only one for long. BMW is said to be considering production of the 1 Series, 3 Series and Mini south of the border, Audi is working on its own factory in San Jose Chiapa, and now Mercedes-Benz is reported to be following suit as well. Only instead of building its own plant, Daimler is tipped to use a Nissan factory in Aguascalientes.
According to a report in Manager Magazin recently cited by Automotive News Europe, that's where Mercedes is considering building the GLA, CLA and another A-Class sedan. Just what the point would be of another sedan based on the A-Class in addition to the CLA, we're not sure, but if Benz can produce the larger CLS in addition to the E-Class and S-Class sedans, we suppose there'd be room for an A-Class sedan alongside the CLA as well.
We're still waiting on confirmation and comment from Mercedes on the prospect, but one way or another, the increase in Mexican production of German automobiles seems to be a foregone conclusion.

Recharge Wrap-up: Renault-Nissan at COP21, fast charging viability

Nissan and Renault's combined fleet of 200 EVs drove over 175,000 kilometers (about 108,700 miles) during the COP21 environmental summit in Paris. The largest fleet of EVs for any international conference served as shuttles for attendees, saving almost 182 barrels of oil and 18 tons of CO2 emissions. In addition to providing the Nissan Leaf, Nissan e-NV200, and Renault Zoe EV shuttles, the Renault-Nissan Alliance also set up a network of 90 chargers to support the fleet. 13 of the 27 quick and semi-quick chargers will remain in place for public use. Read more in the press release below.Siemens names Ann Arbor, Michigan for its first Center of Excellence for Intelligent Traffic Technology. The company will implement new and upgrade existing traffic technologies in the city, including cloud-based traffic management software, local controller software and an adaptive traffic control system designed to improve traffic flow and safety. In a college town with highly varying numbers of students and visitors throughout the year, "the need to move traffic in and out of the city efficiently is crucial not only for economic and environmental impacts, but for quality of life for Ann Arbor residents," says Marcus Welz, president of Siemens Intelligent Traffic Systems. Many Ann Arborites (your author included) would surely agree. Read more at Green Car Congress, or in the release from Siemens.A study in Ireland found that public fast charging could soon become commercially viable. The researchers found parking spots to be the most popular public charging locations, and that fast chargers saw the most frequent use, suggesting commercial viability for the infrastructure in the short- to medium-term. The study also found that most drivers prefer to charge at home, and do so during peak hours. Incentivization could be necessary to break people from this habit. Read more at Green Car Congress.