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Nissan to expand next-gen Titan with more engines, configurations

Not much has changed with the Nissan Titan in the decade that it's been on the market, but the 2015 model year could move the needle enough to turn the truck from an "also ran" in the fullsize truck market to more of a contender. Edmunds had the chance to sit down with Pierre Loing, vice president of product and advanced planning and strategy for Nissan North America, who indicated that not only will a new truck be coming for 2015, it is also expected to take a bigger chunk of the truck market currently dominated by Ford and General Motors.
For starters, the article quotes Loing saying that the next-gen Titan could sell 100,000 units, which is almost five times the number of Titans and the same number of Toyota Tundra trucks sold last year. To accomplish this, Nissan is planning to offer a wider number of models (including a regular cab version) and more powertrain options; we're sure this means Nissan is considering offering a V6. The addition of a regular-cab, V6 Titan would also allow this truck to be more competitively priced.
Will that be enough to attract buyers away from the Big Three domestic trucks? We'll just have to wait and see...

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan IDx Nismo and IDx Freeflow concepts are a bridge to the Datsun 510

We're not sure if someone from The Adjustment Bureau stopped by Nissan's PR department to explain the IDx Nismo and IDx Freeflow concepts, but the company's odd press release can't diminish our love for these two show favorites. We had been told to look out for an unnamed Datsun 510 BRE homage, and once we saw the brothers IDx, we knew we'd found them. But the press release doesn't mention anything about the Datsun 510 Brock Racing Enterprises, nor does it mention one Mr. Peter Brock, the man who won two Trans-Am championships in the Seventies for the nascent Japanese budget brand.
Instead, it declares that the cars were the result of a co-creation product development process with "digital natives," said natives being the whippersnappers born after 1990. Nissan says it worked with the young'uns to create two different expressions of "their desire for a basic, authentic configuration for a car." If that's true, it appears that what the kiddies really want are... two different homages to the Datsun 510 BRE that Peter Brock used to win two championships in the seventies for the nascent Japanese brand.
The IDx Freeflow - the "ID" is for "identification," the "x" is "the variable representing the new values and dreams born through communication" - takes the casual approach, with a light khaki exterior hue, a minimalist interior decked out in denim and a console shifter that works a continuously variable transmission. The IDx Nismo is out for blood, from its crimson interior to its five-point harness to its bolt-on flares and sidepipes. We aren't told what the digital natives requested for powerplants, but that's alright; if this is what "co-creation" looks like, we're not entirely against it except where that "CVT" is involved.