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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Nissan shows off Le Mans Prototype, says it's world's fastest electric racer [w/video]

Nissan has announced plans and details around its upcoming all-electric racing car, the ZEOD RC. The Zero Emission On Demand Racing car is said to be capable of a top speed in excess of 300 kilometers per hour (186.4 miles per hour), is shaped a bit like the closed-cockpit version of the DeltaWing (albeit, to our eyes, better looking) and will make its debut in 2014 at the 24 Hours of Le Mans. This weekend, visitors to the race will have the opportunity to view the prototype near the Circuit de la Sarthe.
Nissan's ZEOD RC has been invited by Le Mans organizers to compete as the Garage 56 entry in next year's race; that's essentially a spot on the grid held for vehicles with new and/or cutting edge technology.
Short of announcing a partnership with Michelin to develop tires for the EV racecar, however, Nissan is mum on any kind of battery or motor specification for the ZEOD. The press release (below) offers a sense that the Nissan and Nismo teams have still got a lot of work to do before the 2014 race. Ben Bowlby, designer of the ZEOD RC, says "We have many options to consider and test. The test program is part of a longer term goal of developing a system and a set of rules for this type of technology in partnership with the ACO that would be best suited to competing at the highest level of this sport."

Nissan Leaf Nismo RC Concept [w/video]

Nissan took the wraps off its Leaf Nismo RC Concept at the New York Auto Show more than two years ago. As inferred, the vehicle shares many of its pure-EV components with the production Leaf currently sitting in your dealer's showroom. But don't assume the concept is a placid, family friendly, four-place, front-wheel-drive plug-in for grabbing groceries - the RC (as in "Racing Challenge") is a purpose-built, two-seat, rear-wheel-drive prototype race car tuned for the short track.
The RC Concept is fitted with an 80-kW AC synchronous motor driving the rear wheels and drawing power from a 48-module lithium-ion battery. While the motor and battery are nearly identical to the consumer-friendly Leaf, a sleek full carbon-fiber monocoque body shell and a slew of other enhancements mean the RC is 40-percent lighter, a foot shorter in overall height and nearly seven inches wider than its commuter namesake. Nissan says the RC Concept will hit 62 miles per hour in about 6.8 seconds, top out at 93 mph and run for about 20 minutes under race conditions (it will accept an 80-percent charge in 30 minutes with a quick-charger). Understandably, if a zero-emissions motorsport series comes to fruition, the races would be short and nearly silent.
We caught up with the Leaf Nismo RC concept in Southern California, where we were offered the opportunity to zip it around a tight autocross at the former Marine Corps Air Station, El Toro.