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Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?

Nissan Safari police truck a sort of A-Team van from Japan

Television today might be at one the best points in the medium's history with shows like Mad Men, Louie, True Detective and streaming offerings like House of Cards. However, none of those come close to the number of car chases and explosions of '70s and '80s offerings like Charlie's Angels, The A-Team or The Dukes of Hazard. Apparently, this prevalence of action at the time wasn't just an American phenomenon. In Japan, a show called Seibu Keisatsu fulfilled the nation's need for shootouts and stunts.
Nissan was a major sponsor of the show, and therefore the brand's vehicles were used extensively, including a highly modified Nissan Safari SUV (also known as the Nissan Patrol), pictured above. In the show's lore, it was equipped with radar, a camera and a fire extinguisher capable of turning over a car. The series ran 236 episodes from 1979 to 1984, and with the trailer below as indication, that allowed time for plenty of car jumps and explosions.
The entire Seibu Keisatsu series is now coming out in Japan on DVD and Blu-Ray packed in a fake gun case. The trailer below shows off some of the action of the series. It all starts out normal enough, but about a minute into the video there are all sorts of Nissans jumping and crashing. Plus, there is a guy on fire in a shootout. This show looks like some seriously cheesy fun. Scroll down to get a taste of it.

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum