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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Renault-Nissan has sold 200,000 EVs, claims 58 percent global share

The all-electric Renault Zoe sold 10,000 units during its first year on sale and the French automaker has sold a total of about 51,500 EVs since starting sales of its four-vehicle EV lineup in 2011. Renault's collection also includes the Twizy two-seater, the Fluence sedan and the Kangoo van – just look at the awesome concepts from 2009 in the gallery above. Throw in the fact that the Nissan Leaf has sold around 150,000 around the world and some sales of the e-NV200 delivery van, and we get to a banner headline for the Renault-Nissan Alliance: the companies have sold over 200,000 EVs since the Leaf went at sale in the end of 2010. The Alliance announced it crossed the 100,000 EV sales mark in July 2013, so we can calculate that the two companies are selling roughly 6,250 EVs a month, with the Leaf making up the bulk of that figure (the car is averaging around 3,000 units a month in the US alone). Nissan says that Leaf has cumulatively sold around 67,000 Leafs in the US, 46,500 in Japan and 31,000 in Europe. The 6,250 sales per month is a rough estimate, since the Alliance says its sales are up 20 percent this year compared to last. Still, all told, Renault-Nissan claims it has 58 percent of the global market share for EVs, and its battery-powered vehicles have driven four billion kilometers (2.48-billion miles), which has prevented 450 million kilograms of CO2 from entering the atmosphere. Who wants to bet when the 300,000 threshold will be crossed? Renault-Nissan Alliance sells its 200,000th electric vehicle Renault-Nissan EVs have driven 4 billion kilometers and enjoy 58% of zero-emission global market share Nissan LEAF remains best-selling EV ever; Renault led in Europe last month Alliance launches monthly video series introducing electric vehicle owners from around the world sharing their personal stories with their zero-emission car PARIS/YOKOHAMA (Nov. 26, 2014)-The Renault-Nissan Alliance has sold its 200,000th electric vehicle and has a leading 58% market share for zero-emission cars. Together, Renault and Nissan EVs have driven approximately 4 billion zero-emission kilometers – enough to circle the earth 100,000 times. Renault-Nissan's EVs represent 200 million liters of fuel saved – enough to fill about 80 Olympic-sized swimming pools. Alliance EVs also represent 450 million kg of CO2 that has not been emitted while driving.

Nissan Altima takes first V8 Supercars win

The V8 Supercars championship used to be strictly a contest between Holden and Ford. But just as BMW crashed the Audi and Mercedes party in DTM, so has Nissan (and for that matter, Mercedes) pushed past the door into Australia's popular touring car series. And like BMW, Nissan hasn't waited long before notching its first victory.
Nissan claimed the checkered flag this weekend in the first of three races at Winton, the ninth stop on the calendar. And what a spectacular win it was: not only did Nissan take the checkered flag, they finished one-two. James Moffat drove his Altima to the finish line just ahead of teammate Michael Caruso. It was Caruso who lead the first half of the race after qualifying just behind defending champion (and current points leader) Jamie Whincup, who suffered a gearbox malfunction and retired on only the ninth lap.
Of course that's just one race out of 27 so far and 37 scheduled this season, so that won't be elevating Nissan or any of its drivers to the lead the same way that BMW did upon its return last season to DTM, but it's a good start and a cause to celebrate for Nissan. Mark Winterbottom (Ford) and James Courtney (Holden) won the following two rounds at Winton as Jamie Whincup (Holden) leads Will Davison (Ford) in the standings.