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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan exec talks about smaller Leaf, and maybe a CUV EV as well

The Renault Zoe is a popular electric vehicle in Europe, and it gives buyers on the continent a zero-emissions option that's smaller than the Nissan Leaf. Here in the US, Nissan only offers its one all-electric passenger vehicle, but the company might be taking a page from its corporate partner to offer a smaller Leaf in the near future. According to Gareth Dunsmore, Nissan EV European head, Nissan is thinking about both a smaller EV based on the Zoe and larger, all-electric SUV/CUV. "We've invested $5.4 billion in electric cars such as the Leaf, so we need to ensure we're satisfying as many types of customer as possible," he said. "In Europe, that could mean looking towards B-segment hatches and SUVs or crossovers," according to Auto Express. "If we look towards crossovers or the B-segment for the next car, those could make perfect sense." As for what we actually know about the next-gen Leaf, details are scarce. We did get confirmation that a 200-mile range update is in the works, but information on timing and other details are still something we're waiting for. Let's throw the idea of a smaller Leaf into the rumormill and see when Nissan starts talking. The gallery above shows off the Nissan IDS concept, which was shown at the Tokyo Motor Show last year. Related Video: Featured Gallery Nissan IDS Concept: Tokyo 2015 News Source: Auto ExpressImage Credit: Copyright 2016 Sebastian Blanco / AOL Green Nissan Renault Crossover SUV Electric renault zoe nissan ids

Nissan Zeod RC crash test looks like crushing the tip on a pencil

Nissan has already showed us the 1.5-liter, three-cylinder engine 400 horsepower and 280 pound-feet of torque, augmented by an electric motor, that sits in back of the ZEOD RC headed for the 24 Hours of Le Mans. At the ZEOD RC's other end is a carbon fiber crash structure that has to be tested against an immovable object, and Nissan has seen fit to show us that, too.
You know what to expect if you've seen a crash test before, but the really pointy nose on this car reminds us of a Faber Castell HB pencil being sent to its death. Better yet, it's in slow motion, and you can watch it below.