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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Teen attempts car jump, hits windshield and lands on his feet

I've been compelled to do many things in or around a car, but jumping over one has never quite made the cut. That may be because I have all of the vertical lift of a manatee, but I digress. One enterprising young soul recently looked at a friend's Nissan Sentra and thought, "You know, I can totally leap right over that roof line."
By using what can only be described as Herculean feats of persuasion, he talked one young female friend into driving said Nissan straight for him at around 40 miles per hour while another stood by to film the lunacy. The plan went swimmingly right up until our would be compact-vaulter caught his foot on the hood and bounced into the windshield. Whoops.
But the story doesn't end with a trip to the emergency room. Our hero spun mid-air and actually managed to get his feet under him before coming back to Earth. Impressive. You can watch the hilarity for yourself below, but please, don't even think about trying this yourself.

Next-gen Nissan Leaf will look more mainstream, have more range

The next-generation Nissan Leaf battery-electric vehicle will look better and go farther on a single charge, company executives tell Automotive News. How much better and how much farther remains to be seen, as does the timing on when the new version will be available to the public. Nissan executive Andy Palmer, speaking recently at the Beijing Motor Show, implied that an electric vehicle would need to have a 185-mile single-charge range to be competitive with hydrogen fuel-cell vehicles, once those arrive in larger numbers. While Nissan boosted its single-charge range by about 15 percent for the 2014 model-year Leaf, the automaker would need to double it to reach that competitive threshold. This seems unlikely for the next-gen model, but we can start making our guesses as to how many more miles Nissan will put into the pack. Regardless, the next-generation Leaf, which may come out around 2017, will at least look a bit more mainstream while it reaches for more range, Automotive News says, citing Nissan global design chief Mamoru Aoki. Indeed, the car, which will keep its hatchback layout, will likely look less angular, said Aoki, who complimented Tesla for the way it styled its Model S luxury electric sedan. Nissan's Infiniti arm could also debut its delayed luxury electric vehicle in 2017, complete with the improved battery pack. Angular looks and all, Nissan continues to increase sales in the US. Leaf sales through April were up 33 percent from 2013, to 7,272 units after more than doubling sales last year to 22,610 vehicles.