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How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Thanks to a year of free charges, Nissan Leaf sees sales increase in Texas

Nissan is pretty certain that free charging offers in the two largest metropolitan areas in Texas are substantially boosting sales of the Leaf electric vehicle. Heck, one Houston car dealer says Leaf sales have tripled because of the plan, which is run by NRG through its batch of eVgo Freedom Stations. Each of these stations has a fast-charging outlet and a standard Level 2 cord where EV drivers can plug-in without breaking out the wallet. Here's how the plan works: NRG is offering a year of free charging for those who buy or lease a Leaf in either the Houston or Dallas-Fort Worth areas. NRG has 17 stations in Houston and another 23 in DFW. Nissan pays NRG a fee for employing the program, and it's apparently paying off, Nissan's Brendan Jones told Plug In Cars. The stations are located at retailers such as Walgreens and at gas-station chains. The "No Charge to Charge" program started October 1 and runs through the end of this month. The promotion may be driving sales, but let's remember that Nissan was touting a rise in Leaf sales numbers before the free charging deal went into effect. Of course, the fun does eventually end, and folks have to start paying for the juice after that first year. Two options NRG offers are a 12-month unlimited charging plan for $39.95 a month or a year of unlimited one-hour sessions at a Level 2 a cool $59.95. Californians, there's sadly no word on Nissan or NRG bringing a similar program to the Golden State. Because we know you were wondering that.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question