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Nissan IDX sports coupe future increasingly cloudy [w/poll]

There's a strong desire among enthusiasts for more inexpensive, lightweight, fun-to-drive, rear-wheel-drive cars to exist in a world that contrasts sharply with automakers' desire to make money. While we all love the feeling of controlling the back end with the throttle, front-wheel drive is king when it comes to affordable cars. One of the future bright spots in the rear-drive market appeared to come from Nissan with its pair of IDx concepts. The two showcars from the 2013 Tokyo Motor Show took liberal design inspiration from the classic Datsun 510 and mixed it with modern powertrains in very attractive little packages. However, some pretty dark clouds are reportedly now hanging over the project.
Last we heard, a production version was supposedly "in the plan" from the Japanese automaker, but its trajectory may have changed inside the company in the last few months. According to Pierre Loing, vice president of product planning for Nissan Americas, the issue is making the sports coupe profitable. While Nissan has access to rear-wheel drive platforms, they are all meant for more premium vehicles (read: they cost too much). Assuming around 60,000 annual sales, Loing tells Ward's Auto that making a dedicated chassis for the IDx just isn't a moneymaker. If the car still does see production, it'll be after 2016, he says.
The decision whether to build the IDx has been teetering for a while. Nissan spokesperson Dan Bedore previously told Autoblog that the coupe would need a groundswell of support from consumers and enthusiasts if is to actually have a shot at production. If you are among the hopeful looking to see this affordable, rear-drive performance car in showrooms, get some friends together and start letting Nissan know that you actually want it - you can start here by adding a Comment and voting in our poll, because we're going to send the results on to Nissan.

Renault taking Alpine endurance racing, enters 24 Hours of Le Mans

Renault isn't letting up with the return of its Alpine brand. After announcing a partnership with Caterham to bring a new Alpine to market by 2015 (now expected by 2016), the French firm has announced it is taking Alpine racing again in the European Le Mans Series this year - and that includes The 24 Hours of Le Mans.
It has been 35 years since Alpine last competed in Le Mans, when it won the race outright and dropped the mic as it left the pits, never to return. Before that, in the 11 years it campaigned in the most famous endurance race on the planet from 1963 to 1978, it took seven class wins.
Caterham won't be involved with the race team, however; that will be an effort spearheaded by the Signatech-Nissan team that has been running GT Academy winners in LMS racing. Alpine is preparing an LMP2 chassis that will get a 500-horsepower Nissan engine for this year's championship, with the first two named drivers being Nelson Panciatici (above right) and Pierre Ragues (above left). The third driver for Le Mans will be announced later this month when the racer is launched at the Le Castellet race track in southern France.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.