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Nissan settles with FTC over misleading dune buggy ad [w/videos]

A couple years ago, Nissan created a series of commercials for its compact Frontier pickup showing the truck performing outlandish stunts such as snowboarding, saving a passenger airplane from a crash landing and climbing a steep sand dune to help a stranded dune buggy. As crazy as the first two commercials were, the Federal Trade Commission (FTC) took issue with the latter, titled Hill Climb, with the agency considering it to be a misleading commercial since both vehicles required a cable to reach the top of the steep dune.
As such, Ad Age is reporting that Nissan - and its ad agency TBWA Worldwide - has settled with the FTC over the ad despite the fact that it features a disclaimer stating: "Fictionalization. Do not attempt." Nissan did not have to pay out any money in the settlement, but it is prohibited "from using potentially misleading demonstrations in future advertisements for pickups." In addition to the offending commercial, posted below, we've included some of the other related videos from the same Frontier campaign.

Chip shortage will hit Nissan, Suzuki and Mitsubishi in June

TOKYO — A global chip shortage is forcing Nissan and Suzuki to temporarily halt production at some plants in June, sources with direct knowledge of the plans told Reuters on Friday. Nissan will idle its factory in Kyushu, southern Japan, for three days on June 24, 25 and 28, while making production adjustments during the month at its Tochigi and Oppama plants in Japan, three sources said. Nissan will also temporarily halt production of some of its models at its Mexico plant, they said, declining to be identified because the plan is not public. "A global shortage of semiconductors has affected parts procurement in the auto sector. Due to the shortage, Nissan is adjusting production and taking necessary actions to ensure recovery," a Nissan spokeswoman said. Suzuki will idle its three plants in Shizuoka prefecture from three to nine days, two sources said, also declining to be identified because the plan is not public. The plan "has not been confirmed," a Suzuki spokesman said, explaining that while the carmaker gave its provisional production plan to auto part makers, it is still making adjustments to minimize the impact of the chip shortage. Elsewhere, Mitsubishi will reduce production by 30,000 vehicles in total in June at five plants in Japan, Thailand and Indonesia, a spokeswoman said, adding that the impact has already been factored into its earnings outlook for the current fiscal year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Plants/Manufacturing Mitsubishi Nissan Suzuki

Nissan recalling GT-R, Infiniti crossovers over steering column issue

Nissan has discovered a problem with the steering column on some of its higher-end all-wheel-drive vehicles from a few years back, and has issued a recall in conjunction with the National Highway Traffic Safety Administration to address the issue. The issue revolves around the outer tube on the steering column, which may not be perfectly round. That would put extra stress on the upper steering bearing, which could cause it to fracture, disabling the car's steering ability and potentially leading to a crash. The problem affects Nissan's flagship GT-R supercar – specifically 2009 models manufactured between March 14, 2007, and April 25, 2008) as well as an array of Infiniti crossovers: namely the 2008 EX35 and the 2008-09 FX35 and FX45. In the case of the luxury crossovers, Infiniti dealers are being instructed to replace just the steering shaft, but Nissan dealers will have to replace the entire steering column assembly on the GT-R. All told, the recall is estimated to encompass 16,973 vehicles across the United States. RECALL Subject : Steering Column Tube may be Out of Round Report Receipt Date: FEB 02, 2015 NHTSA Campaign Number: 15V054000 Component(s): STEERING Potential Number of Units Affected: 16,973 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2008 Infiniti EX35 vehicles manufactured June 29, 2007, to April 25, 2008, 2009 Infiniti FX35 and FX45 vehicles manufactured October 31, 2007, to April 16, 2008, and 2009 Nissan GT-R vehicles manufactured March 14, 2007, to April 25, 2008. The steering column outer tube may not be round, resulting in extra stress being applied to the upper steering bearing. This stress may cause the bearing retainer to fracture, creating extra play in the steering wheel or a possible loss of steering. CONSEQUENCE: Extra play in the steering wheel or a loss of steering may increase the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the steering shaft on the Infiniti EX35, FX35, and FX45 vehicles, and will replace the steering column assembly on the Nissan GT-R vehicles, free of charge. The manufacturer has not yet provided a notification schedule. Infiniti owners may contact customer service at 1-800-662-6200. Nissan owners may contact the GT-R hotline at 1-866-668-1487.