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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Recharge Wrap-up: Nissan and Endesa launch V2G project; BMW denies Apple will use i3

Nissan and Endesa will work together to deliver a mass-market vehicle-to-grid (V2G) system. The technology would allow users to charge their vehicle during off-peak hours, and sell energy back to the grid during periods of high demand. The two companies are looking to launch V2G technology in Europe, as well as exploring second-life projects using retired EV batteries for stationary energy storage. V2G allows users to lower the cost of ownership of their EV, and also helps stabilize the grid, particularly in countries that use a large amount of renewable energy. Endesa will demonstrate its V2G technology system in Madrid on March 12. Read more from Nissan. BMW denies reports that Apple will build a car based on the i3. German magazine Auto Motor und Sport said that such a deal was in the works, and that the Apple car could be sold by Apple and serviced by BMW. "We are in regular talks with companies from the IT and telecommunications sector, including Apple, concerning topics like connected vehicles," says BMW. "Developing or building a car is not a topic of these discussions." Anonymous sources say that Apple could have a car available for production in 2020. Read more at Automotive News Europe. BluepointLondon will take over the management of 60 EV charging stations from Transport for London. The 60 chargers are in the boroughs of Southwark and Sutton, and Bluepoint expects to take over management of charging infrastructure in other London boroughs as well. "A better maintained and more extensive charging infrastructure will mean more drivers are able to use electric vehicles and join the early-adopters who are already helping London reach lower emissions level," says BluepointLondon Director Christophe Arnaud. "We are very excited to be playing our part." BluepointLondon aims to manage 6,000 charging points in London by 2018. Read more in the press release below. Efficient Drivetrains, Inc. (EDI) offers plug-in hybrid conversions for GM light-duty trucks. The PHEV drivetrain offers all the performance of the original model, but reduces consumption and emissions by as much as 80 percent. It offers 30 to 40 miles of all-electric range plus enough energy to act as an idle-free power supply for tools and the like without depleting range. The EDI drivetrain can even be used to charge other EVs. Says EDI's Charlie Travis, "The light duty truck class is an important and high-volume vehicle category for fleet owners.

Toyota raises Japanese base wages for first time since 2008

Toyota is on track for record profits, and in return, its Japanese workers are receiving their first increase in base wages since 2008, plus higher pay based on seniority and a larger bonus for 2014. The Japanese automaker predicts the average laborer will net a 2.9 percent income gain.
The average Toyota employee will earn 2,700 yen ($26.28) more each month, a 0.8 percent increase from last year. Workers will also receive about 7,300 yen ($71.09) more monthly based on seniority and promotions. Finally, the company's union pushed through a median bonus of 2.44 million yen ($23,768) for 2014, the highest in 6 years.
The pay boost comes as Toyota forecasts a record 1.9-trillion yen ($18.5 billion) profit for the fiscal year ending on March 31, according to Bloomberg. It has been helped by the Japanese government's efforts to weaken the yen on international markets and expand inflation. Prime Minister Shinzo Abe has been asking businesses to increase compensation to end years of deflation and offset upcoming higher sales taxes. Honda and Nissan have also raised their wages there in recent months.