2014 Nissan Pathfinder on 2040-cars

Auto blog

Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.

Recharge Wrap-up: Renovo Coupe at CES, Aussies tour US in Tesla Model S

Australians review the Tesla Model S in a Seattle to LA road trip video. The folks from CarAdvice drive the P85+ along the West Coast of the US, testing out the car, trying the Superchargers, stopping by some notable sites along the way and even making use of roadside assistance. While the video shows what it's like to take the Tesla on a US road trip, it gives viewers Down Under a glimpse of their own future. Tesla just began sales in a country that, while on the other side of the globe, also features long distances between cities and a new Supercharger network. Check out the video below or read more at Inside EVs. A UK taxi company is introducing the Nissan e-NV200 to its fleet. C&C Taxi, which has been using six Nissan Leafs in its Cornwall taxi service since early December, has added the passenger-ready e-NV200 Combi to its stable of cabs. Mark Richards, manager of C&C's fleet, is happy with its performance and money saved after over 1,000 miles of service so far, and plans to replace the rest of the diesel fleet with EVs. The Nissan e-NV200 Combi "does everything the Leaf does but is much bigger and offers more space," says Richards. "We'll definitely be ordering more." Learn more in the video below or read more at Hybrid Cars. Learn more about Nissan's fleet EVs at the company's website. The US Department of Energy has released a new report on EV charging behavior and its impact on the grid. The report, which covers grant projects from six different utilities, includes data from over 270 public chargers and 700 residential charging units. Most at-home charging took place at night during off-peak hours. There were some reports of problems with chargers and smart meters working together. Most public charging took place during peak hours, but was low compared to home charging. This means a longer cost recovery period due to the high cost of installation. See the report at the DOE website or read more at Green Car Congress. The Renovo Coupe will be on display at the NVIDIA booth at the 2015 Consumer Electronics Show (CES) for its first public viewing. Renovo Motors CEO Christopher Heiser says, "These are very exciting times for Renovo and we think our new technology, coupled with NVIDIA's breakthroughs in automotive applications, has the potential to make a tremendous impact across the entire automotive industry." The Shelby Daytona-bodied Renovo offers 500 horsepower and 1,000 pound-feet of torque from two electric motors.

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?