1999 Nissan Pathfinder Se Automatic 3.3l V6 4wd on 2040-cars

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Ghosn's legacy: one of the auto industry's most effective execs

"Bob Lutz ... estimated that carrying out the Nissan operation would be the equivalent, for Renault, of putting $5 billion in a container ship and sinking it in the middle of the ocean." So wrote Carlos Ghosn in "SHIFT: Inside Nissan's Historic Revival," which was published in the U.S. in late 2004. Two points about that observation: It is in keeping with Lutz's "Often wrong but never in doubt." It shows that Ghosn is a remarkable executive, given that he was able to take Nissan from the edge of financial oblivion to one of the foremost automotive companies (although with alliance partners Renault and, more recently, Mitsubishi). In 1999, Ghosn created what was named the "Nissan Revival Plan." It could have just as well been called the "Nissan Resuscitation Plan." Things were that bad. Now Ghosn is in the midst of legal trouble, accused of financial improprieties of some sort. There is no indication that this is at anything near the scale of what happened at Volkswagen Group. There's malfeasance. And then there's malfeasance. It is likely that this is going to be the end of Ghosn's career, but at age 64, and as a man who has spent nearly the past quarter-century essentially on airplanes, it is probably a good time to leave the stage. What his next act will be — to court or even prison — is an open question. But arguably, Ghosn's performance in the transformation of Nissan and Renault, which also needed some strong medicine to keep it from collapse in the early '00s (although one suspects that the French government would have done its damnedest to keep it propped up), makes him one of the all-time most-notable executives in the auto industry. Ghosn closed plants in both France and Japan and he worked to dismantle the Nissan keiretsu network of interlocked companies, things that were absolutely unthinkable. He established plans with stretch goals in their titles, like the "20 Billion Franc Cost-Reduction Plan," and worked with his people to achieve them, despite the pushback that seemed to come along with the announcement of the plan. As in, as he recalled in SHIFT, "Some people said, 'He's off the deep end. He's raving mad. Doesn't he know that at Renault you set the most conservative goals possible so you can be certain to reach them?' My answer to that sort of thinking was 'You're going to get what you ask for. If you set the bar too low, you'll be a low-level performance.

'Qashqai' so hard to pronounce even Nissan is poking fun at it

In the US, there aren't a lot of vehicle names that are very difficult to pronounce. Maybe the Volkswagen Touareg might trip up a few people, but by and large, we've got it pretty easy. Our friends in Europe, though, have a bigger challenge, thanks to vehicles like the Nissan Qashqai. Yes, Qashqai.
Like the Touareg, the Qashqai draws its name from a nomadic people. While Nissan isn't making up words, then, it's still not an easy name to pronounce. Top Gear host Jeremy Clarkson routinely calls it a kumquat, for example. According to Nissan, though, it's pronounced "Cash'kai".
To get its point across as the second-gen Qashqai, the close cousin of the US market Rogue, prepares to launch in Australia, Nissan set up a little event at a coffee shop. Customers would place their orders, only to have the spelling of their names butchered rather badly. On the other side of the cup, there's a message from Nissan and the Qashqai.

Nissan will expand free* charging incentive to 25 Leaf markets

Nissan has proof that giving away a bit of electricity makes buying a new Leaf all the more enticing. Thanks to a deal that offers free charging to some Leaf owners in Texas, one dealer there claims his Leaf sales have tripled. We don't see national sales climbing quite that high starting July 1 2014, but an announcement made today at the New York Auto Show will likely give the EV a boost. New Leaf buyers will get to charge for free at public chargers for two years. Within limits: a max of 30 minutes at CHAdeMO and an hour at Level 2 stations. Nissan will expand its "No Charge to Charge" promotion to at least 25 markets across the US. The deal means that new Leaf buyers will get to charge for free at public chargers that accept the new EZ-Charge card, within limits. That means a maximum of 30 minutes at CHAdeMO DC fast chargers and just one hour at Level 2 stations, Brendan Jones, director of Nissan EV infrastructure strategy and development, told AutoblogGreen. This should be plenty of time, Jones said, since the average Leaf driver comes to a CHAdeMO station with 35-40 percent state-of-charge on the battery and the average time they stay is around 16-17 minutes. A half hour is fine at a fast charger, since the battery will get to 80 percent full within that time, but we're less impressed with the one-hour limit at a Level 2 station, since that will only put maybe 20 miles into the battery. The EZ-Charge card is compatible with four of "the leading EV charging networks," which here means ChargePoint, Blink, AeroVironment and NRG eVgo. Nissan says the 25 markets make up over 80 percent of all the US Leaf sales. Anyone who buys a new Leaf in one of the specified markets - or bought one on or after April 1 of this year - will get the free-to-use EZ-Charge card (others can still get the card, which means only carrying one charger company fob instead of four). The promotion starts July 1 in 10 markets (San Francisco, Sacramento, San Diego, Seattle, Portland, Nashville, Phoenix, Dallas-Fort Worth, Houston and Washington, DC) and then expands to the next 15 by the end of June, 2015. Nissan would not specify which markets these will be, but they will be where the Leaf is selling well and there are DC fast chargers. That means, we suspect, places like Chicago, St. Louis, Philadelphia and Atlanta.