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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Recharge Wrap-up: Renault EV movie, H2 fueling in Paris

Renault has debuted a new documentary called Le Peuple Electrique, or The Electric People. The film features two drivers touring France over the course of three weeks in a Renault Zoe electric vehicle. Along the way, the duo meet and come to rely upon other members of the EV driving community. Renault is showcasing the film at the COP21 summit in Paris to give an insight into the culture of electric vehicles. See the film above (it's in French), and read more in the press release from Renault.Nissan and Renault have joined forces for an ad campaign for their electric vehicles. The campaign, which focuses on the Nissan Leaf and Renault Zoe, coincides with the COP21 environmental summit, for which the automakers have supplied 200 electric cars as shuttles for attendees. The ad campaign consists of press, posters, and a series of six videos, each 15 seconds in length, to be shown on social media networks in France, the UK, Germany, Spain and Italy. Read more from Renault.Air Liquide has announced a hydrogen fueling station for fuel cell taxis in Paris. Electric taxi company STEP plans to launch a fleet of at least 70 Hyundai ix35 (Tucson) Fuel Cell taxis in the next five years. The fueling station will be located at Cours Albert 1er near the Eiffel Tower, so this is truly in the heart of the city. "This first station will allow us to promote the benefits of hydrogen as a clean energy for vehicles with consumers," says Air Liquide's Francois Darchis. "Hydrogen offers a concrete solution to the challenges posed by the issue of sustainable mobility, reducing greenhouse gas emissions as well as local pollution in urban areas." Read more from Air Liquide, or at Technologic Vehicles.The world's largest ultra-fast EV charging station is now operational in Beijing, China. Located at the Xiaoying Public Transit Bus Terminal, the station is capable of charging buses to 100 percent in as little as 10 minutes. It features 25 360-kW chargers and five 90-kW chargers, and enough space for 30 buses at a time. The buses come in to charge two or three times a day during their regular operation. Just in time, too. Read more in the press release below. World's Largest Ultra-fast EV Charging Station Goes Live in Beijing, Fully Charging Commercial Vehicles in 10 Minutes This 26,500 m(2) EV charging complex has 25 chargers at 360kW and 5 chargers at 90kW; maintaining a capacity for Ultra-fast charging 30 urban transit buses at the same time STAFFORD, Texas, Dec.

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.