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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan axing Pathfinder Hybrid from 2016 lineup

The Nissan lineup gets a little smaller for the 2016 model year, as the Pathfinder Hybrid is dropped from the range. With its debut in late 2013, the electrically assisted SUV is one of the company's more recent introductions. However, it never really caught on with the public. "The Pathfinder Hybrid is not available in the US for the 2016 model year. Our emphasis is on the 3.5-liter V6 Pathfinder that achieves a best-in-class 20-city and 27-highway fuel economy," Nissan North America product communications director Dan Bedore confirmed to Autoblog. "Nissan has no announcement on future hybrid gasoline-electric powertrain applications at this time." Nissan actually ended production of the Pathfinder Hybrid in January, and "the hybrid was never a big part of Pathfinder sales," Bedore said to Automotive News. For the price premium, the electrically assisted version that combined a supercharged 2.5-liter four-cylinder and a 20-horsepower electric motor was only rated three or four miles per gallon better in EPA combined ratings than with the V6. However, while the company doesn't outline individual sales of the two, powertrain variants, the SUV is performing well so far this year. Through June 2015, sales are up 4.9 percent with 41,938 units sold. The future for the Infiniti QX60 Hybrid, which is the Pathfinder's more luxurious sibling, doesn't look very bright either. "For the United States, while the QX60 Hybrid continues to be available at some retailers across the country, our production is currently focused on the QX60 3.5 model," Infiniti spokesperson Kyle Bazemore told Autoblog. However, the vehicle is still in production at the Smyrna, TN, factory for export to places like China and Mexico. According to Bazemore if demand happens to increase in the US, "we have the manufacturing ability to make them available." Overall, QX60 sales are also up 14 percent this year in the US.

NA auto output to reach 11-year peak

According to Automotive News, automakers are expected to manufacture 16 million light vehicles in North America in 2013. That's up 500,000 units from last year and marks the largest number since 2002. The prediction comes courtesy of LMC Automotive and IHS Automotive, which point to the improving US economy as a bellwether for total production. LMC Automotive says North America will produce 16 million vehicles while IHS has a slightly more optimistic forecast of 16.1 million units. A total of seven automakers are slated to increase production on the continent this year. Nissan is set to see the largest jump at 20 percent over last year.
Volkswagen, meanwhile, is one of the only manufacturers predicted to scale back production. Analysts expect the German company's output to fall by 23 percent to 170,000 units, thanks in part to slow demand for the Volkswagen Passat and Jetta.