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Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Nissan exec Andy Palmer derides Toyobaru coupes as 'midlife crisis' cars

Andy Palmer, Nissan's executive vice president, does not like the Scion FR-S or Subaru BRZ. To us, that's like saying you enjoy barbecuing puppies, but we'll let him slide, because his statements about the Toyobaru twins are much, much more than just idle trash talk.
Speaking to Motor Trend's Nate Martinez, Palmer said, "Do we have any competitors [in the small, rear-drive coupe segment]? Are you talking about the Subaru [BRZ]? It was a car designed for a 50-year-old. It's for a midlife crisis. That's not what we do." Strong words, but what followed was even better.
"Are you coming to the Tokyo Motor Show? You'll see the answer to the midlife crisis. Except it won't be for the midlife crisis." So, if you were wondering whether Nissan is working on a competitor to the Scion FR-S and Subaru BRZ, the answer seems to be a resounding "yes."

2013 Nissan GT-R and 2013 Alpina B6 mix it up on track and street

Here we have Autocar making an unforeseen comparison: the Nissan GT-R against the Alpina B6 at Brands Hatch and on public roads. Steve Sutcliffe clobbers the circuit in the 3,828-pound, all-wheel-drive sports car, then sees how well the 4,114-pound, rear-wheel drive grand tourer does against it.
Sutcliffe says there are quite a few similarities between the two cars, but that's really only on the spec sheet. The Nissan's got two turbos attached to its 3.8-liter V6, 542 horsepower and 465 pound-feet of torque. The Alpina's got two turbos attached to its 4.4-liter V8, 532 hp and 528 lb-ft. But one's brief is to be a monster on the track, the other on the boulevard, and if there's anything the video demonstrates, it's each car's focus.