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Nissan to make 85% of the vehicles it sells here in US

We could be in for a big push from Nissan in the manufacturing realm if Vice President of US Sales and Marketing Fred Diaz has anything to say about it. Speaking to the Automotive Press Association recently, Diaz (above) expressed a desire to build some 85 percent of the vehicles Nissan sells to Americans in the US, claiming it will happen "in the very near future." Nissan has already moved to increase exports of its US-built products, and in 2013, it built just over 76 percent of the models it sold in this market within our country's borders.
"Any issues of us taking advantage of the value of the yen, we want to dispel that," Diaz told reporters, pointing out the contentious issue of currency manipulation. There's also the obvious goal of positive PR - Americans like things made in America, and they like companies that invest in America. Diaz is quick to point out that Nissan had done just that: "While a lot of people retrenched [during the recession], instead we leaned into it and we continued investing and in fact made over $5 billion in investments, bringing a lot of production from Japan to the United States and to Mexico," Diaz said, pointing out that Nissan has helped create 8,000 jobs through its investments.
Nissan runs three factories in the US, two in Tennessee and one in Mississippi. Between the three, production is up 22 percent, while the overall exports from the facilities have increased by 100,000 units, Diaz told reporters.

Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Recharge Wrap-up: Tesla Model S in landslide, Plug'n Drive wants EVs

A woman and child survived a landslide in a Tesla Model S. The front of the car was severely damaged with the hood and front fascia badly crumpled. The rear hatch window glass caved in, but while the windshield was cracked, the safety glass held together. While in another vehicle, the occupants could have been crushed by the tree that landed on the car, the cabin structure of the Model S mostly withstood the pressure, saving the humans inside. It's not the typical situation most people think of when considering car safety, but it is a dramatic example of the protection the Model S offers. Read more and see the aftermath at Green Car Reports. The Renault-Nissan Alliance will provide 200 battery electric vehicles for the United Nation's COP21 climate conference in Paris. Together the cars will drive a combined 400,000 kilometers (about 248,550 miles) emissions-free. The cars - a fleet of Renault Zoes, Nissan Leafs and Nissan e-NV200s - will be used as shuttles for the conference attendees. The Alliance will set up a network of 90 chargers for the event, powered by low-carbon electricity. The residual emissions will be offset through a UN carbon offsetting program. Read more from Nissan, or at Green Car Congress. At the Queen's Park Electric Vehicle Day this week, the non-profit group Plug'n Drive called for Ontario to emphasize vehicle electrification. The group says that adding electric power to more cars, "can make a significant contribution to GHG emission reductions in Ontario, while at the same time benefitting the Ontario economy." GHG are, of course, greenhouse gases. According to the group, there are currently more than 12,140 EVs in Canada. Read more in the press release below. Plug'n Drive advocates for electrification of transportation as a key plank of Ontario's climate change action strategy First ever Electric Vehicle Day at Queen's Park demonstrates the benefits of electric vehicles TORONTO, ON, Oct. 26, 2015 /CNW/ - Plug'n Drive is hosting the first ever Queen's Park Electric Vehicle Day today at 11:00 a.m., providing MPPs from all parties, Ministers, public servants, stakeholders and the public the opportunity to test drive electric cars at all price points and to learn about the environmental and economic benefits of switching from gas to electric.