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Nissan sells 100,000 Leaf EVs worldwide

Nissan sold 22,610 Leaf electric vehicles in the US last year, but the bigger story (literally) is how the company is selling the EV around the world. After selling the 99,999th Leaf to a woman in Virginia, Nissan sold the 100,000th Leaf to a man named Brett Garner in the UK. For the record, it took Nissan just about three years and one month to reach that mark, since the first Leafs were sold in December 2010. On a global scale, Nissan says the Leaf has a 45 percent market share among all the electric vehicles available. The car is available in 35 countries, but the bulk - as of the end of December, 42,122 units - have been sold in the US. That 99,999th Leaf was sold to Amy Eichenberger, a project manager overseeing major capital investments for the University of Virginia in Charlottesville (pictured below). Garner owns a dental practice in Fareham. You can read their gushing quotes about their new EVs in the Nissan press releases below. If you add in all of the electric vehicles that Nissan and partner Renault have sold (90,000 as of March, the last time official numbers were available), then the 100,000 was topped a while ago. Of course, electric vehicles remain a small portion of Nissan's global sales. In fiscal 2012, Nissan sold 4.9 million vehicles around the world. Still, 100,000 Leafs out of 4.9 million cars is far better than zero. Nissan LEAF global sales reach 100,000 units Nissan LEAF is best-selling EV in history with 45% market share The 100,000th customer is a British dentist After revolutionizing passenger vehicle segment Nissan is electrifying LCVs with the e-NV200 YOKOHAMA, Japan (January 20, 2014) – The 100,000th all-electric Nissan LEAF is being bought by a customer in the United Kingdom. The Nissan LEAF, the world's first mass-produced zero emissions vehicle, remains the best-selling EV in history with a 45% market share. Since its launch in December 2010 Nissan has seen the pace of sales increase consistently and 2013 was a record year. The LEAF is now available to customers in 35 countries on four continents. In Norway, the Nissan LEAF topped sales charts, out-selling conventional gasoline powered vehicles in October 2013. The 100,000th Nissan LEAF customer is Dr. Brett Garner, the owner of a dental practice in Fareham in the UK. "I have chosen my Nissan LEAF because I am very interested in its running costs," Dr. Garner said. "The cost of ownership such as maintenance, insurance and charging also convinced my wife.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Infiniti will move back to Japan from Hong Kong in 2020

BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)