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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ghosn: Nissan-Renault strife and his arrest can be traced back to Macron

PARIS — Ex-Nissan boss Carlos Ghosn said on Wednesday that a surprise corporate move, orchestrated five years ago by French President Emmanuel Macron, who was then economy minister, soured relations between Renault and Nissan and contributed to his ouster. Ghosn, the former head of the car alliance, said Nissan executives and Japanese officials were shocked by a 2015 decision by the French government to increase its voting rights at Renault. "This left a big bitterness. Not only with the management of Nissan, but also the government of Japan," Ghosn told reporters, although he did not name Macron. "And this is where the problem started." Macron's office did not respond to a request for comment. In April 2015, as a 37-year-old minister with then-unknown presidential ambitions, Macron ordered a surprise increase in the state's stake in Renault designed to secure double voting rights. The overnight move gave the French state a blocking minority in Renault, which in turn controlled Nissan via its 43.4 percent stake in the Japanese firm. According to French and Japanese sources, that rattled the Japanese side of the Renault-Nissan alliance, which feared a national champion was falling under the control of the French government. In the ensuing eight-month boardroom fight between Macron's ministry and Hiroto Saikawa — Nissan's second-in-command at the time — Ghosn sees the seeds of what he says grew into a conspiracy to have him arrested and oust him from control of Nissan. The 65-year-old fled Japan last month as he awaited trial on charges of under-reporting earnings, breach of trust and misappropriation of company funds, all of which he denies. He is now in Lebanon, where he spoke to international media on Wednesday. "There started to be some kind of defiance from our Japanese colleagues, not only about the alliance but also about me," Ghosn told reporters. "And some of our Japanese friends thought: The only way to get rid of the influence of Renault on Nissan is to get rid of him," he added. "Unfortunately, they were right." Following Ghosn's arrest in November 2018, Nissan executives said that said governance had been eroded by RenaultÂ’s control.

Nissan built a Skyline that you can almost live in

The Infiniti Q50 is pretty long in the tooth, but parent company Nissan is still trying to keep things interesting. In Japan it's sold as the Nissan Skyline, and a new concept based on the luxury sedan converts it into a space you could actually live in.  The cumbersomely named Nissan Skyline Contemporary Lifestyle Vehicle Concept adds a slew of convenience features that you should never use while driving. When parked, however, they turn your car into a little living room. For example, there's a little smartphone holder that folds out from the steering wheel so you can prop your screen up and watch a movie. If that's too small a viewing surface for you, the center infotainment touchscreen can be removed from its dashboard perch and used as a tablet. And if that's still too small for you, there's a screen mounted in the headliner above the rear seats. How do you watch a screen in that location? Glad you asked. The front seats, headrests, rear bench and passthrough to the trunk all lay flat in one uniform surface sleeping area. When lying down, the screen will be right above your head. And should you get cold, the driver's door panel pops open to reveal a blanket while the cupholder has a heating element to keep a beverage warm. On the flip side, should you get hot, a button on the inside B-pillar activates the air conditioning so you don't even have to sit up to access the climate control. While awake, you can avail yourself of multiple table surfaces located around the cabin. One folds out from the center console like on a business class airplane seat. A detachable sun visor also turns into a table. Then get a little work done by plugging in to either the 100-volt outlet in the passenger side mirror or an on-board portable battery. Obviously you wouldn't want to get your nice jacket wrinkled as you lounge in the car, so the grab handle above the door expands into a hanger wide enough to keep your coat uncreased. Other clever storage options include an umbrella compartment in the door sill, a bin located in the headrest, and a hands-free kick-activated locker below the rear bumper where a diffuser would reside. Perhaps most superfluous of all is a trash receptacle located in the driver's side mirror. You'd still have to empty it when full, but at least smelly garbage would be outside the car. Oh yeah, there's one final viewing surface, the largest of them all.