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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Recharge Wrap-Up: Georgia lawyers love the Nissan Leaf, 2B vehicles by 2035

Loads of lawyers at a firm in Georgia are taking advantage of the state's EV tax credit. Georgia offers a tax credit on leases and purchases of electric vehicles for 20 percent of the car's value, up to $5,000. This has created a trend among lawyers at Arnall Golden Gregory, who one after another have been switching from gas-powered cars to the all-electric Nissan Leaf. They appreciate the environmental benefits, as well as toll exemption and access to HOV lanes, but the tax credit seems to be the biggest motivation to switch. Says lawyer Scott Wandstrat, "Everybody is signing up, now that all the cool kids are doing it." Read more at Daily Report. (Thanks to Kevin D. for the tip!) There's an easy way to see what kind of battery pack a Tesla Model S is using. Underneath the car on the passenger side, just behind the front wheel is a sticker on the outside of the battery pack. At the top is the battery size, 60 kWh or 85 kWh. Below that is a part number, followed by a letter. According to this Tesla Motors Club wiki, those numbers denote new or refurbished battery packs. The A, B or D following that number refers to the generation of battery, which also corresponds to charging capabilities. Knowing how to decode a Tesla pack could be useful if you ever need to replace your battery. Get more details at Teslarati. There will be 2 billion vehicles in use by 2035, according to a forecast by Navigant Research. The group who brought you the fuel consumption figures we shared with you previously estimates that there are currently almost 1.2 billion light-duty vehicles in use today. Navigant expects stop-start technology to grow, with 45 percent of vehicles on the road being equipped with it by 2035. Read more at Green Car Reports. The Hybrid Shop, which specializes in reconditioning batteries, is now an AskPatty Certified Female Friendly Auto Repair Facility. AskPatty, an automotive website which offers advice for women, credits The Hybrid Shop for providing a safe and comfortable environment for women, as well as offering valuable automotive services. The Hybrid Shop has launched its own corresponding microsite, which offers the resources most requested by women. Learn more in the press release below.

2015 Nissan Pulsar and Pulsar Nismo Concept show Jekyll and Hyde for the hatch

Nissan is showing two very different sides of its new Pulsar five-door hatchback (on the right) at the 2014 Paris Motor Show. On one hand you get to see the standard version hoping to take the fight to popular European models like the Volkswagen Golf and Ford Focus, but also on the stage is our first glimpse at the Pulsar Nismo Concept (above) that demonstrates the vehicle's more devilish side.
The standard Pulsar is hoping to make a dent in the Euro C-segment ranks. It rides on the same platform as the Nissan Qashqai crossover and is actually about 2.4-inches longer than the Golf. Power comes from a trio of choices. There are 1.2-liter and 1.6-liter turbocharged gasoline engines with 113 horsepower and 187 hp, respectively, and a 1.5-liter diesel with 108 hp. CVTs are offered with them all. The Pulsar is also available with a variety of safety tech, including forward emergency braking, lane departure warning and blind spot monitoring.
However, the real excitement comes from the new Nismo Concept. Nissan is clear that it's "only a design study at this stage," but the sporty hatch imagines a flagship for the Pulsar range. It gets the full suite of Nismo goodies with a suspension dropped to the floor and sharper steering. The exterior also benefits from big air intakes in the front bumper, a rear diffuser with central exhausts, flared fenders and carbon fiber trim pieces. The whole thing is finished in satin gray with the division's traditional red trim. The interior has the same motif with race seats and a three-spoke steering wheel.