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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan reveals the face of the new Qashqai

Last week Nissan revealed the first teaser image previewing its upcoming new Qashqai. That one was wearing a big sheet and showed us little other than its basic shape and a few highlighted details, but now the Japanese automaker has released the first undisguised-ish image of the new European-market crossover.
From the image above we can tell the new Qashqai will carry the familiar face of Nissan's latest crossovers well, with the U-shaped grille and angular LED accents in the headlamp clusters. The sharp creases in the hood also make it stand out as quintessentially Japanese, particularly in a crossover market where they can all start to look the same.
We'll have to wait just a few more days to see the full thing, with the reveal set for November 7, but Nissan also released a tidy infographic showing just how successful the outgoing Qashqai has been for it in the European market. Check it out below.