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Nissan will run pilot car-sharing program with two-seat concept EVs

Nissan is using a little car to test out possible solutions to a rather big problem. The Japanese automaker will start a car-sharing program this month using its New Mobility Concept two-seat electric vehicles, which is based on the Renault Twizy platform. The cars will be the foundation of a car-sharing network called the Ultra-Compact Mobility Certification System that will take place in Yokohama's Sakonyama Danchi District. Working with housing agency Urban Renaissance, Nissan says the New Mobility Concept vehicles are part of a "method for revitalizing urban and suburban areas." Indeed, instead of the cars being used for government agencies and utility programs, they'll be used by the general public to get around. The program kicks off this month and will run for one year. Other Nissan NMC vehicles were recently put into rental service in the town of Shikano, in the east of Tottori Prefecture, for tourism purposes, at a cost of about $10 an hour plus $12 for a training license. Nissan has been running various mobility programs using the car for the better part of two years. To get an idea how small the vehicles are, their length is about a foot shorter than a Smart ForTwo. We've got Nissan's press release below. Related Video: Nissan to Test Ultra-Compact EV in Yokohama Car Sharing Project - Yokohama's Sakonyama District will start a car-sharing trial run of the Ultra Compact Mobility Certification System using the Nissan New Mobility Concept two-passenger electric vehicle (EV) - YOKOHAMA, Japan (March 23, 2015)-Nissan Motor Co., Ltd. will conduct a local trial run of the Ultra-Compact Mobility Certification System, a car-sharing network for residents of the Sakonyama Danchi District in Yokohama City's Asahi Ward. Nissan will be collaborating with Urban Renaissance (UR), a semipublic housing agency associated with Kanagawa Prefecture's Ministry of Land, Infrastructure, Transport and Tourism's (MLIT) Kanto District Transport Bureau, to study the possibilities of using ultra-compact EVs as a method for revitalizing urban and suburban areas. This local test of the car-sharing network will be implemented from late March 2015 until the end of March 2016. The trial will assess the potential of ultra-compact electric vehicles as a catalyst in revitalizing large-scale, urban and suburban commuting methods, and will gauge the value of ultra-compact EVs as short-range modes of transport that can complement public transportation.

Recharge Wrap-up: Formula E's other events, continued record EV sales

Formula E wants fans to know that it is more than just a race. During each ePrix weekend, the electric race series hosts a variety of events. For each race, Formula E sets up an eVillage where fans can meet drivers and get autographs, learn about electric vehicles, spectate Formula E's School Series races, enjoy live music and dance performances, play games, eat food and take part in numerous other activities that don't make their way into the television broadcast. Or course, though, the race is always the main event. See more in the video above. Electric vehicles enjoyed a fourth straight month of record sales in February. Despite low oil prices, customers bought an estimated 7,881 EVs last month, up 13 percent from a year before. 52 percent of those sales were battery electric vehicles, while the rest were plug-in hybrids. BMW i3 sales dropped 77 percent over a year ago, selling 248 cars. The Tesla Model S and Chevrolet Volt sold the most, while the Ford Fusion Energi outsold the Nissan Leaf for the first time. The Audi A3 E-Tron sold 248 units (same as the BMW i3) despite low inventory. Read more at Inside EVs. Renault more than doubled its EV sales in January compared to a year before. Sales were up 104 percent, at 1,886 units (1,977 if you include the Twizy). This January marked higher EV sales for Renault than the three previous years. The biggest selling Renault EV, which also happened to be Europe's best selling EV, was the Renault Zoe, up 105 percent at 1,416 units sold. Read more at Inside EVs. Nissan's "No Charge to Charge" promotion has expanded to Orlando, Florida. This is the 27th market in the US to offer free charging to Nissan Leaf customers. Buyers and lessees get two years of free charging with an EZ-Charge card, which works with AeroVironment, Blink, ChargePoint, Greenlots and NRG eVgo charging networks. "Significantly lower operating costs and a fun-to-drive nature make owning the all-electric Leaf a cost-effective and convenient choice for Orlando residents," says Nissan EV Sales & Marketing Director Andrew Speaker. Read more in the press release below. Nissan's "No Charge to Charge" program increases to 27 cities in the U.S. with the addition of Orlando Free public, electric vehicle charging now offered to new Nissan LEAF buyers in the Orlando metro area ORLANDO – Nissan's "No Charge to Charge" promotion has officially arrived to the Sunshine State.

Bret Michaels Poisons Nissan's commercial trucking ops

Mötley Crüe isn't the only 1980s hair-metal band getting into the world of auto promotion. Poison frontman and reality show star Bret Michaels is following their lead and doing some advertising of his own. Where the Crüe have been all over the airwaves in recent years with a Super Bowl ad for Kia and music licensing with Dodge, Michaels has taken a very different route by becoming the pitchman for Nissan Commercial Vehicles.
The videos run the gamut to advertise predominantly the NV line of full-size vans, but the NV200 shows up a few times too. The star of this new campaign is Michaels' full-length music video (above) for the song Tough Love. It's basically a parody of all of those '80s rock ballads where the bands would slow the tempo down a little and reveal their softer side. Michaels rocks out at the Nissan proving grounds in Stanfield, AZ, while showing off the evaluation process and strutting around like a proper rock frontman. There are also a bunch of shorter videos (below) with the singer highlighting each part of the vans' torture testing. Although, the dialogue in these come off a bit more stilted. With these '80s metal bands getting into advertising, can it be long before Warrant is shilling for Fiat or Ratt for Mazda?