2014 Nissan Maxima S on 2040-cars

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Chip shortage will hit Nissan, Suzuki and Mitsubishi in June

TOKYO — A global chip shortage is forcing Nissan and Suzuki to temporarily halt production at some plants in June, sources with direct knowledge of the plans told Reuters on Friday. Nissan will idle its factory in Kyushu, southern Japan, for three days on June 24, 25 and 28, while making production adjustments during the month at its Tochigi and Oppama plants in Japan, three sources said. Nissan will also temporarily halt production of some of its models at its Mexico plant, they said, declining to be identified because the plan is not public. "A global shortage of semiconductors has affected parts procurement in the auto sector. Due to the shortage, Nissan is adjusting production and taking necessary actions to ensure recovery," a Nissan spokeswoman said. Suzuki will idle its three plants in Shizuoka prefecture from three to nine days, two sources said, also declining to be identified because the plan is not public. The plan "has not been confirmed," a Suzuki spokesman said, explaining that while the carmaker gave its provisional production plan to auto part makers, it is still making adjustments to minimize the impact of the chip shortage. Elsewhere, Mitsubishi will reduce production by 30,000 vehicles in total in June at five plants in Japan, Thailand and Indonesia, a spokeswoman said, adding that the impact has already been factored into its earnings outlook for the current fiscal year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Plants/Manufacturing Mitsubishi Nissan Suzuki

Nissan's Le Mans-bound ZEOD RC electric racecar nearing completion [w/video]

Nissan is working away on its ZEOD RC (Zero Emission On Demand Racing Car) which is still on pace for a Le Mans arrival in 2014. As of right now, the DeltaWing-shaped car's carbon-fiber tub and chassis have been completed. The next step will be installing the twin electric motors and fitting the seat of driver and GT Academy winner Lucas Ordóñez. If the current schedule sticks, the zero-emissions racer will hit a UK track for test laps in September.
But while those initial shakedown laps will be under full electric power, it's unclear whether the setup fielded in the UK will survive until Le Mans. Nissan itself says that it will be testing a number of "electrified" drivetrains ahead of the 2014 24 Hours of Le Mans, which is a significant departure from race car design - usually, the teams know what's powering their car before they start building it.
"Just developing a single powertrain option in only 12 months would be a mammoth task but we're looking to carefully examine a number of options to ascertain which will be best suited for Le Mans," said Darren Cox, Nissan's global motorsport director. Take a look below for a video and press release from Nissan documenting the ZEOD RC's build process.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.