2013 Nissan Maxima S on 2040-cars

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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan previews new Sport Sedan Concept ahead of Detroit debut

When the Cobo Center opens its doors in a couple of weeks for the Detroit Auto Show, there'll be plenty of new metal on display - and this is the latest.
Nissan announced today that it will bring a new Sport Sedan Concept to the Detroit show, releasing the short statement below accompanied by the teaser image above. Expected to hint at the next Maxima, the concept "previews a new energetic design direction that amplifies Nissan's legendary approach of applying sports car principles to a sedan."
That's about all Nissan is saying for now, so we'll have to wait a while longer to find out more. But the concept will be joined on the show floor by the IDx Freeflow and IDx Nismo concepts that'll be showcased for the first time in North American after their debut at the Tokyo Motor Show over a month ago.

Recharge Wrap-up: liquid-cooled Tesla Supercharger, Acenta+ Leaf

A new video offers a close look at Tesla's updated Supercharger. Recently, Elon Musk spoke about the new charging station with a thinner, suppler liquid-cooled cable that is not only easier to manage, but has the potential to handle larger loads and offer quicker recharging. The first examples have been installed in Mountain View, CA, which we can see in this video. Besides the new cable, the new Supercharger also features a solid "button" on the charging handle as well as vents around the bottom of the unit. The video even shows thermal imaging of the new Supercharger, which shows the cable to be cooler than the cameraman usually records. See for yourself in the video above, and read more at Treehugger. Nissan has added a new trim level to the Leaf in the UK. The Acenta+ slots above the Acenta and just below the range-topping Tekna. It comes standard with the 6.6-kW onboard charger and Mode-3 32-amp (EVSE) cable. Using a fast charger, the Acenta+ Leaf can charge to 100 percent in just four hours. "We're delighted to add a new member to the Leaf family in the UK," says Nissan Motor GB Managing Director James Wright. "More than 9,500 Leafs have already been sold here and Nissan is the undisputed leader in the EV market. This new model delivers exceptional value and showcases the Leaf's incredible technology and engineering." Read more at Next Green Car. Mercedes-Benz Malaysia says its vehicles are compatible with B10 biodiesel blend. Malaysia recently announced a mandate for diesel to be sold blended with 10 percent palm-oil based biodiesel, after which, carmakers like BMW and Mercedes-Benz came forward with concerns over compatibility with their vehicles. "We have evaluated carefully the influence of B10 Biodiesel blends on our current diesel vehicles for the Malaysian market and we are now able to confirm its compatibility," says Mercedes-Benz Malaysia President and CEO Roland Folger. "We have service intervals of 12,000 km to ensure that our customers are not affected by the diesel quality. Our diesel-powered vehicles currently sold in Malaysia were seen to have run both smoothly and safely with the use of the B10 biodiesel blend." Read more from Paul Tan's Automotive News. Renault has honored its leading electric vehicle dealers with the 2015 Renault EV Awards.