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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

Nissan New Micra being considered for Canadian market

A new story from AutoGuide is triggering new speculation that Nissan may be about to bring its New Micra to North America. According to a dealer-based source, Nissan is showing off the overseas hatchback at Canadian dealer meetings along with the redesigned 2014 Rogue. The report indicates that the car is expected to go on sale sometime mid next year. Autoblog has learned that, while the New Micra is indeed under study for the Canadian market, it is not being considered for US sales. Our well-placed source tells us that bringing the New Micra to US dealers "just wouldn't make sense."
Bringing the New Micra to US dealers "just wouldn't make sense."
Reading between the lines a bit, that's because Nissan already has a robust small car lineup spearheaded by the Versa sedan and new Versa Note hatchback, along with the compact Sentra. And while both Versa models are generously sized for the subcompact classes they compete in, their low entry price (the sedan starts under $12k) means that pricing the smaller Micra underneath it would be difficult. Given its historically significantly higher fuel prices (not to mention higher vehicle prices and a penchant for small cars), Canada seems like a much more hospitable market for the Micra.

200 Nissan Leafs recalled for faulty power inverters

Nissan is going full speed ahead with strong sales for its all-electric Leaf. Unfortunately, some of those Leafs had a glitch that could stop some of those Leafs from doing the same. Credit a faulty power inverter. US Department of Transportation says the faulty power inverters may cause some Leafs to shut down unexpectedly. Thankfully, the glitch affects just 196 Leafs, all of which were produced between April 15 and 24, 2014. Official DOT information on the recall is available here and it's also pasted below. Nissan started contacting Leaf owners in late May, instructing them to bring their vehicles to certified Leaf dealers for repairs, Nissan spokesman Brian Brockman told AutoblogGreen, adding that there'd been no cases of vehicle shut downs from the power inverter. Nissan confirmed the 196-vehicle figure and isn't charging the vehicle owners for the repairs. The company is also providing loaner vehicles at no cost. The recall marks a rare bit of bad news for Nissan's electrification efforts, as the Japanese automaker has been boosting sales of the Leaf all year. Through May, Leaf sales in the US were up 36 percent from a year earlier to 10,389 units, and May sales alone had surged 46 percent from a year earlier. In May, Chrysler recalled more than 4,141 Fiat 500e models from the 2013 and 2014 model years for a similar issue. Inverter modules on those vehicles may allow coolant to seep onto electrical components, which could cause a short circuit and power loss. The recall impacted cars built between September 2012 and April 2014. Report Receipt Date: MAY 16, 2014 NHTSA Campaign Number: 14V263000 Potential Number of Units Affected: 196 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2014 Nissan LEAF vehicles manufactured April 15, 2014, through April 24, 2014. Due to a problem with the motor control circuit board, the inverter may fail, causing the vehicle shut down. CONSEQUENCE: An unexpected vehicle shut down increases the risk of a crash. REMEDY: Nissan will notify owners, and dealers will replace the inverter, free of charge. The recall is expected to begin on July 7, 2014. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.