2011 Nissan Maxima Sv on 2040-cars

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Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.

2015 Nissan Murano to hit the stage in NY

When the Nissan Murano launched in the early-2000s it was one of the first crossovers to eschew truck-like looks in favor of more sporty styling. For the third generation, Nissan is rumored to be taking the CUV's design even farther with inspiration from the wild Resonance concept that debuted at the 2013 Detroit Auto Show. According to Edmunds, Nissan will unveil the next-generation, 2015 Murano and an unnamed concept at the New York Auto Show in April.
The new Murano will go on sale this fall on the same front-wheel drive platform as the Altima, Pathfinder and next-gen Maxima. Its size will be roughly unchanged compared to the current model, and there won't be a seven-seater option. Nissan spokesman Dan Bedore told Edmunds that it already offers "three rows in the Rogue as an option and three rows in the Pathfinder for everything. We don't need another three-row crossover." There will also be a rumored hybrid version using the Pathfinder's supercharged 2.5-liter four-cylinder engine, a 22-horsepower electric motor and lithium-ion battery. To disappoint the dozen people who will miss it, the much-maligned Murano CrossCabriolet will not make it to the third generation. Let's all shed a tear.

Nissan NV200 finds new work as ambulance, Gibson guitar repair truck

We live in a world now where not every police cruiser and taxi is a Ford Crown Victoria, not every executive car is a Lincoln Town Car and not every ambulance is based on a Ford Econoline van. Vehicles like the new Nissan NV200 are making inroads into the service, livery and emergency vehicle markets, and we've got a couple cases in point to share.
The first one is a fleet of 30 new ambulances based on the heavier-duty NV2500 chassis. They are entering the Mexican Red Cross fleet of emergency vehicles this year after performing well in pilot tests last year. The Mexican Red Cross says it receives 1,200,000 ambulance service requests per year, so the mettle of these new machines will be tested in a hurry.
The second example is less useful for life-saving, but may save a guitar from going to the scrap heap. Called the Gibson NV200 Mobile Repair & Restoration Van, it can take the services of an authorized Gibson rep anywhere they're needed to repair or restore an axe in need. The van features a whole aesthetic designed to evoke the classic Gibson look, with wood veneer and shades of brown and black used throughout. There's a guitar rack that holds four instruments, a sliding 56-inch long repair table, toolbox, genuine Gibson stools and a sound system by Gibson Pro Audio.