2009 Nissan Maxima on 2040-cars

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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan e-NV200 electric taxi comes to Amsterdam

Amsterdam's Taxi Electric liked its two-plus years with an all-Nissan Leaf electric vehicle fleet so much that it just got bigger, or at least with its vehicle choice. The company, which says it's the first private-taxi outfit to boast an all-electric fleet, is going to start adding Nissan e-NV200 electric compact vans to its stable of vehicles. The company started out with its Leaf fleet in late 2011 and has since put about a million miles on the 25 EVs. Nissan said in January that the new electric van will start being tested by FedEx here in the state and it has already been put through the wringer by FedEx in Singapore, Japan and Germany. Last September, Nissan said it was in the "final development phase" of the electric compact van and would start selling it to the public this year, though it wasn't real specific with details. That month, it was also announced that the vehicle, which uses the same drivetrain as the Leaf, would go into taxi service in Barcelona sometime this year. Nissan representatives didn't immediately respond to a request for more details on when the model would start public sales, how much it would cost and what it's single charge range is. Until we hear back, you can check out the official press release below. This summer Taxi Electric becomes the first taxi company in Amsterdam to adopt the zero-emission Nissan e-NV200 Taxi Electric first 100% Nissan LEAF fleet since November 2011 Pioneering Amsterdam-based company have covered 1.5 million km demonstrating Nissan EVs' quality and reliability AMSTERDAM, Netherlands – Taxi Electric will be the first private taxi company to add the new 100-percent electric Nissan e-NV200 taxi to its green-energy zero-emission fleet. The combination of Nissan's innovative zero-emission technology, in the form of the 100-percent electric Nissan LEAF, and Taxi Electric's ground-breaking city transportation model have been a recipe for success since the start of operation in 2011. Now the two companies have teamed up again to build on this success and take the next step forward by introducing the game-changing all-electric Nissan e-NV200 taxi this summer. Amsterdam-based Taxi Electric operates a fleet of 25 Nissan LEAF vehicles. It was the first private taxi service to switch to a fleet of 100% electric taxis in 2011. The Dutch company's fleet of Nissan LEAFs has now amassed a trouble-free 1.5 million km in taxi operations – proof of the electric vehicle's high quality and reliability.

NISMO confirms hotter GT-R, return to Le Mans and more performance models [w/videos]

Nissan has made three announcements, all of which intend to sharpen the global significance and sales of its NISMO performance arm. Calling it "a new era for NISMO as its global performance car and motorsports brand," Carlos Ghosn cut the ribbon on the new, larger, nicer NISMO headquarters in Yokohama, Japan. For the first time since the division was founded in 1984, all of its employees are located in one place that was dubbed "a hothouse of passion and performance." Sign us up.
There, the team will start overhauling Nissan's entire range with NISMO models. The Juke NISMO is right around the corner for the US market, the second generation of the 370Z NISMO is coming for 2014, the first GT-R NISMO is being developed, and after that will come "a range of affordable performance Nissan models from small cars to flagship sports cars" - a new model every year. The expanded product line will mean that markets that haven't had access to NISMO's works will finally be able to buy them.
The last big news is that from now on NISMO will manage every one of Nissan's global motorsports programs, and its largest initiative will be prepping an entry for Le Mans in 2014. While Nissan has left the DeltaWing project, it hasn't walked away from experimental racers: the brand aims to have "a pioneering Nissan race car showcasing electric technology" ready in 15 months that shows "a new approach to innovation and excitement."