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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

2015 Nissan Micra

Several years ago, poutine started showing up on the menus of a number of Detroit-area restaurants. For those unfamiliar with the Canadian specialty, it involves serving up french fries, gravy and cheese curds all in one artery-clogging heap. It's not really my thing, but the comfort-food dish has caught hold here in The D, and many absolutely swear by it. In a country where we happily serve Double Down sandwiches, and where competitive eating qualifies as sport, it's hard to believe le poutine isn't spreading like wildfire.
Given Detroit's proximity to Canada, it's not surprising that this culinary creation has managed to find its way across the border. The same thing goes for cars - we Detroiters are routinely privy to lots of Great White North imports. No, we can't buy not-for-US vehicles like the Nissan X-Trail, Mercedes-Benz B-Class (at least, the gasoline version), or now-discontinued products like the Honda Civic-based Acura CSX or EL before it. But Ontario-plated examples of these cars can be seen all the time here in southeast Michigan - it's a far more common occurrence than you might think.
These days, it's rare that an automaker will introduce a model to Canada without offering it up in the United States - especially a car that stands to do big things for a company's presence in North America. But with this 2015 Nissan Micra, that's exactly what's happened; Nissan's US arm has repeatedly stated that there are no plans to offer the car in Yankeeland. Why is the Micra so important? This five-door hatchback enters Canada with the coveted title of being the most affordable new car in the country: just $9,998 Canadian (CAD) to start. In fact, the Micra launches to our north just as the larger, four-door Versa Sedan is phased out in Canada - a vehicle that holds the lowest-cost title here in the US, at $11,990 USD.

Recharge Wrap-up: Renault EV movie, H2 fueling in Paris

Renault has debuted a new documentary called Le Peuple Electrique, or The Electric People. The film features two drivers touring France over the course of three weeks in a Renault Zoe electric vehicle. Along the way, the duo meet and come to rely upon other members of the EV driving community. Renault is showcasing the film at the COP21 summit in Paris to give an insight into the culture of electric vehicles. See the film above (it's in French), and read more in the press release from Renault.Nissan and Renault have joined forces for an ad campaign for their electric vehicles. The campaign, which focuses on the Nissan Leaf and Renault Zoe, coincides with the COP21 environmental summit, for which the automakers have supplied 200 electric cars as shuttles for attendees. The ad campaign consists of press, posters, and a series of six videos, each 15 seconds in length, to be shown on social media networks in France, the UK, Germany, Spain and Italy. Read more from Renault.Air Liquide has announced a hydrogen fueling station for fuel cell taxis in Paris. Electric taxi company STEP plans to launch a fleet of at least 70 Hyundai ix35 (Tucson) Fuel Cell taxis in the next five years. The fueling station will be located at Cours Albert 1er near the Eiffel Tower, so this is truly in the heart of the city. "This first station will allow us to promote the benefits of hydrogen as a clean energy for vehicles with consumers," says Air Liquide's Francois Darchis. "Hydrogen offers a concrete solution to the challenges posed by the issue of sustainable mobility, reducing greenhouse gas emissions as well as local pollution in urban areas." Read more from Air Liquide, or at Technologic Vehicles.The world's largest ultra-fast EV charging station is now operational in Beijing, China. Located at the Xiaoying Public Transit Bus Terminal, the station is capable of charging buses to 100 percent in as little as 10 minutes. It features 25 360-kW chargers and five 90-kW chargers, and enough space for 30 buses at a time. The buses come in to charge two or three times a day during their regular operation. Just in time, too. Read more in the press release below. World's Largest Ultra-fast EV Charging Station Goes Live in Beijing, Fully Charging Commercial Vehicles in 10 Minutes This 26,500 m(2) EV charging complex has 25 chargers at 360kW and 5 chargers at 90kW; maintaining a capacity for Ultra-fast charging 30 urban transit buses at the same time STAFFORD, Texas, Dec.