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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Recharge Wrap-up: Saleen renames its Tesla, Nissan announces "No Charge To Charge" in Atlanta

Saleen has renamed its Tesla Model S the Saleen ST and has added a version the P85D to its modified lineup. Formerly called the Saleen FourSixteen, referencing the car's 416 horsepower, the ST stands for "Saleen Tesla." While the ST receives no increase in output, modifications include aerodynamic, suspension and brake tuning, as well as some aggressive looks to go along with it. Customers can also opt for Saleen drive ratios, making the 691-horsepower, dual-motor version accelerate from 0-60 in less than three seconds. The Saleen ST380 starts at $132,000, with the ST691 starting at $164,600. Read more at Motor Authority or in the press release below. After one month of operation in Brooklyn, Car2go has over 13,000 members in its new locale. Users in what is now the carsharing service's fastest-growing market have already logged 55,000 miles for the Brooklyn fleet, with the average trip taking 22.45 minutes. The most popular destinations for Brooklyn users are The Barclays Center, Prospect Park and Williamsburg. Car2go has also announced its Mobile Access feature, which allows users to begin their trips with the mobile app as an alternative to using the member card. Read more in the press release below. Nissan has announced its "No Charge To Charge" program for Atlanta. That means customers who buy or lease a Nissan Leaf at Atlanta dealerships will receive free charging at more than 12 fast-charging stations in the Atlanta area. Nissan is extending the program to customers who got their Leaf beginning November 1, 2014. Nissan offers "No Charge To Charge" in 12 other markets, with at least 12 more planned for the US. Read more in the press release below. Tesla has named Ricardo Reyes as its communications chief. Reyes led Tesla's communications department until 2012, when he left the company to work from Square. Returning to Tesla, Reyes will oversee Tesla's online presence and public relations. After looking for someone like Reyes to fill the position, Tesla CEO Elon Musk eventually was able to bring the man himself back to the company. Read more at Businessweek. Saleen Expands Electric Performance Vehicle Lineup Saleen delivers the 1st Saleen Tesla model, and provides additional drivetrain options. Saleen Automotive Inc. (OTCQB: SLNN) Corona, CA – (November 20, 2014) Saleen Automotive has begun deliveries of the Model S based Saleen FOURSIXTEEN, which comes only a short time after the successful new product launch in Pebble Beach, CA.

Japan court adds 10 more days to Ghosn's detention

A Japanese court on Sunday extended for 10 days the detention of ousted Nissan chairman Carlos Ghosn, who is facing new allegations of making the car maker shoulder $16.6 million in personal investment losses. The extension announced by the Tokyo District Court means Ghosn will remain in Tokyo's main detention center, where he has been confined since his arrest last month on initial allegations of financial misconduct. Ghosn was re-arrested on Friday based on suspicions that around October 2008 he shifted personal trades to Nissan to make it responsible for 1.85 billion yen ($16.6 million) in appraisal losses, prosecutors said. They said the move inflicted damage on Nissan by having it deposit a total of $14.7 million on four occasions between June 2009 and March 2012 into a related bank account. (Reporting by Daniel Leussink; editing by Darren Schuettler)Related Video: Government/Legal Hirings/Firings/Layoffs Nissan Renault