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Interest in an Infiniti EV is muted, to say the least

More than a quarter-million people have bought an electric vehicle from the Renault-Nissan Alliance. When it comes to Nissan's Infiniti luxury nameplate, though, there's not a lot of confidence. The Alliance doesn't have much hope that the badge will add to that total anytime soon. So says Emirates 24/7 in its report that Infiniti is planning on opening two showrooms in Abu Dhabi. Models such as the QX80 SUV, the Q70 sedan, and the Q50 will be shown off to those looking to live the high life, Infiniti style. But company executives told the publication that no battery-electric Infiniti models would be in the works until at least the end of the decade? The reason? Lack of demand. It's a far cry from three years ago, when a concept version of the Infiniti LE electric vehicle was shown off at the New York Auto Show. The model boasted 134 horsepower and 240 pound-feet of torque as well as wireless-charging capabilities. It was about the size of the Infiniti G sedan. At the time, the automaker's executives were estimating that car would hit the market by 2014. Those plans didn't come to fruition, obviously. As for the Alliance, Renault and Nissan celebrated the sale of their 250,000th electric vehicle this past summer. And while the lion's share of those were in the form of the Nissan Leaf, the 250,000th vehicle was actually a Renault Zoe that was bought by a computer engineer in Bordeaux, France. That's a long way from the UAE, and a long way from an Infiniti EV.

Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Nissan moving next-gen Murano production from Japan to Mississippi

Celebrating 10 years of operation at its Canton, Mississippi assembly plant, Nissan has announced that it will be adding a seventh vehicle to the plant's portfolio. Starting in 2014, production of the next-generation Murano will move from Japan to Mississippi alongside its platform mate, the Altima, which is a part of Nissan's plan to build 85 percent of its US products domestically.
In addition to the Altima, the Canton facility also produces the Armada, Xterra, Titan, Frontier and NV vans, and back in June, production of the Nissan Sentra production was moved to Canton creating an extra 1,000 jobs. At this point, there is no indication about how many jobs the Murano line will add, if any.
This is the second announcement this week of production being added in the US as Honda said that the Accord Hybrid production would move to Marysville, Ohio where the standard Accord sedan is currently built.