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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

Nissan, Mitsubishi team up for $14,000 electric car

Last November, the Renault-Nissan Alliance and Mitsubishi announced a partnership to build some tiny electric vehicles for the Japanese market. Well, the partnership is going to build more than that (like the Nissan Dayz, pictured above in Roox form, and the Mitsubishi eK wagon), but we're most interested in the upcoming plug-in results. Those results are not here yet, but we now know that the 50-50 joint venture is moving forward and that the first "kei car" EV from the project is now due in fiscal 2016, according to the Nikkei Asia Review. The makers of the popular Leaf and i-MiEV electric vehicles say that the new small EV will be the cheapest EV on the market when its released, potentially priced at 1.5 million yen (around $14,700 US). Currently, the i-MiEV is the cheapest EV option in Japan, with a 2.5-million yen starting price (just under $24,500 US) before incentives. Taking a good $10,000 of the purchase price is likely more than enough to counter the smaller size and, perhaps, more limited amenities. Featured Gallery 2014 Nissan Dayz Roox: Tokyo 2013 View 15 Photos News Source: Nikkei Asia Review Green Mitsubishi Nissan Renault Electric kei car

RC car drift video brings Fast and Furious style in 1:10 scale

Taking a cue from Lexus' 2015 Super Bowl ad Let's Play, Falken Tire is proving that RC cars can drift just as well, if not better, than their full-size counterparts. However, to make things four times as exciting, this clip eschews a single hopped-up model hanging its tail out in favor of a quartet of them sliding around together. Starring 1:10 RC versions of popular drift machines like the Nissan S15 Silvia, Mazda FD-chassis RX-7 and Initial D star Toyota Corolla AE86, these cars also get a suite of blinking LEDs to lend some extra color to all of the tire spinning. Plus, the use of well-positioned cameras and a scale model environment almost makes this group look like they're at work in the real world. News Source: Falken Tire via YouTube Motorsports Toys/Games Mazda Nissan Toyota Racing Vehicles Videos drifting drift rc car mazda rx-7 nissan silvia toyota ae86