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Auto blog
Nissan pulling Facebook ads over hate speech concerns
Fri, 31 May 2013The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.
Nissan to pursue FWD Nurburgring lap record with Pulsar Nismo
Thu, 31 Jul 2014Europeans get very serious about their hot hatches. So do the Japanese. In fact there's been a whole back-and-forth lately over who makes the fastest one, and now Nissan looks set to throw its racing hat into the 'Ring.
That would be the Nürburgring, of course, where automakers trade bragging rights like baseball cards - only they don't give them up willingly. Renault set the front-drive lap record in 2008 with the previous Mégane R26.R then set the bar even higher with the Mégane RS 265 Trophy. That was before Seat stole the honors with its Leon Cupra 280, only for Renault to take them back again with the Mégane RS 275 Trophy-R. Seat is rumored to be considering a renewed assault, but it won't be the only one nipping at Renaultsport's heels in the coming years.
Honda, for its part, has made no secret of its ambition to set the record with the upcoming Civic Type R, and now word has it that Nissan is planning an assault of its own. Its weapon of choice would be an upcoming Nismo version of the new Pulsar hatchback which is just hitting the European market now as a rival to the Ford Focus, Volkswagen Golf, et al. There's no word on what its specs would be, but if it's going to challenge these players, it's going to need between 270 and 300 horsepower, a stiff suspension, big brakes and probably some sort of trick differential.
YouTuber TJ Smith is your singing Lyft driver in Nissan Sentra ad
Fri, 11 Jul 2014Perhaps you've seen Nissan's latest commercial, promoting the Sentra. It's a fairly simple little spot, showing the compact's driver blaring Billy Idol's Mony Mony, singing along and encouraging other motorists to join in.
We'd have been fine had it been left at that. It's a simple commercial that shows the car with a catchy tune and smiling people. Nissan couldn't leave well enough alone, though, and has come back with this. Starring TJ Smith - the driver from the original ad and an apparent YouTube celebrity famous for the kind of thing shown in the original commercial - the new ad expands on the old, with more people, and more Mony Mony. This time round, Smith is serving as a driver for the Lyft service, who just happens to break into song with his fares in the car.
Scroll down for the full video. If you've no idea what we're talking about, we've also included the original commercial.