We Finance! Crew Cab 4x4 4.0l V6 Alloys Cd Tow Pkg Runs/looks Great Unbeatable! on 2040-cars

Auto blog

Spitballs flying between Nissan and Fiat

At the 2012 LA Auto Show, Fiat brand chief and recently crowned marketing genius, Olivier François, attempted to distance the Fiat 500e from other electric vehicles, asking rhetorically, "Isn't ugliness the worst kind of pollution?" Nissan has apparently taken issue with these comments, feeling slighted for what it considers digs at the Leaf's styling. In a recent interview with Automotive News, Nissan's marketing chief Simon Sproule shot back, "Let's face it, Fiat has not shied away from controversial styling themselves," he continued, "many would describe many of their products as visual pollution." Ouch.
Sproule says that while the 500e is a "me-too" product, made only to appease US emissions regulations, the Leaf is a serious effort at producing an EV. The Nissan marketing boss points out that the Japanese automaker has invested billions in EV development and production facilities, while Fiat will lose $10,000 on every 500e sold.
However sales of the Leaf in the US are down five percent. Nissan sold just 8,330 Leaf's so far this year, but Sproule contends that it has less to do with styling, and more with the charging infrastructure. Sproule also thinks that Nissan hit a balance between styling and practicality with the Leaf: "It's still very recognizable as a five-seat hatchback, fully functioning, absolutely competitive with the packaging of the Golf of any other mainstream vehicle." For a segment where efficiency is king, isn't that what matters most?

Nissan's new GT-R boss says next car will go for more volume

Since its introduction in 2008, the Nissan GT-R has seen a steady increase of power and price almost every year, but the big news for the next-gen supercar might be an increase in production. Automotive News recently spoke with newly appointed GT-R chief engineer Kinishi Tanuma who said Nissan needs "more of a volume car." Nissan has sold a little more than 2,000 GT-Rs in the US since 2012 - 1,188 last year and 952 so far this year.
Of course, a key limiting factor in the GT-R's production is its hand-built engine. Currently, only four people are qualified to build the GT-R's twin-turbo V6, but Tanuma says a fifth is in training. Even if production numbers are raised, Nissan also wants to add more quality and value into the GT-R. There is still no word as to what kind of timeframe Nissan is looking to start pumping out more GT-Rs, but with a new Nismo model rumored to be bringing a two-second 0-60 time, demand is sure to be on the rise.

2014 Nissan 370Z Nismo

Michigan is one of those places where we can sub-divide the seasons into good and bad portions, with each producing a noticeable shift. The week prior to my time in the 2014 Nissan 370Z Nismo, it was 65 to 70 degrees and sunny, all week long. Anyone care to guess what the following week was like?
Windy, cold and damp weather typified my week in the Z, with temps hovering around 55 degrees and several days of showers. Yes, I got the first week of the bad part of fall. The Z was hardly happy during its time with me, but we both persevered, and I made a point of sprinting out to the garage anytime the ground seemed remotely dry enough to test this striking two-seater. That enthusiasm waned quickly, though, as the week wore on.
By all accounts, the Z is a car that I should like. It's an uncompromising sports car, but as I discovered during my travels, sometimes a little compromise is welcome, and living with a car like the Z - particularly the angrier, Nismo-tuned model - quickly becomes a case of too much of a good thing.