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Auto blog
Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.
Next Nissan Rogue flaunts its new look
Fri, 14 Jun 2013Remember last April, when Nissan told us it would be launching five new models over the course of 15 months? Well, we've seen the Altima, Pathfinder, Sentra and Versa Note, so that magical fifth model has to be the new Rogue, which our spy photographers recently caught testing. Despite looking like a hodge-podge of black duct tape and garbage bags, we can clearly see that the new Rogue takes a lot of its styling cues from the Hi-Cross concept that Nissan showed at the 2012 Geneva Motor Show. And that's fine - we found that CUV concept to be a decidedly handsome thing, and certainly more attractive than the weird little Rogue that currently roams the streets.
Details surrounding the next Rogue are still very unclear, though our spies suggest that it could be powered by a new 1.2-liter supercharged four-cylinder engine, good for something like 113 horsepower and 140 pound-feet of torque. We'll see about that, since those numbers represent a drastic drop in power versus the current Rogue - to the tune of 57 hp and 35 lb-ft. A diesel engine for other markets is expected to be on offer, and a plug-in hybrid version is also rumored to be in the works, though that won't show up at the vehicle's initial launch.
If Nissan sticks to its plan of showing these five new models in the course of 15 months, that means we should see the Rogue in July. Of course, since things don't always go as planned, it could be many more months before all that camouflage is taken away.
Nissan's Cummins tie-up bears first fruit with Frontier Diesel Runner concept
Thu, 06 Feb 2014The 2014 Chicago Auto Show is proving to be a surprisingly big show for alternative fuels. The Chevrolet Silverado HD pickups are getting a compressed natural gas option and the refreshed BMW X3 is receiving a diesel engine, as is the German automaker's 7 Series. You can add one more oil burner to the mix, at least in concept form: Nissan has released its Frontier Diesel Runner Powered by Cummins with a 2.8-liter, four-cylinder turbodiesel engine and an eight-speed automatic transmission from ZF.
While Nissan calls the Cummins-powered Frontier a concept, it's really just a Frontier DesertRunner 4x2 with a diesel engine replacing the standard 4.0-liter V6, and it's meant to gauge consumer interest for a diesel option in the next-generation Frontier. Nissan has clearly noticed that Chevrolet will be offering a diesel in its new Colorado and wants to see how buyers will react to a mid-size alt-fuel pickup from a Japanese brand.
Exterior modifications to the concept are minor. To show off the engine, there is a transparent hood insert and the pickup has been painted in a two-tone finish of high-gloss red and matte silver edged in carbon fiber trim. The interior gets the same combo of red, silver and carbon fiber to match the outside.