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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Renault-Nissan promises 10 autonomous models through 2020

Renault-Nissan boss Carlos Ghosn promised back in 2013 to have autonomous technology on the road by 2020, and now the automaker has pledged to have more than 10 models ready in that time with varying levels of autonomous capabilities. The company claims it will offer these systems to customers around the world at affordable prices in major markets like the US, Europe, Japan, and China. Renault-Nissan will introduce driverless tech in multiple phases over the next four years. The first step will come later this year with the introduction of a single-lane autonomous system that will be able to go down the highway and manage stop-and-go traffic automatically. The next innovation in 2018 will offer multi-lane capability, and the ability to automatically pass other vehicles on the road. Another big jump will come in 2020 with the ability for models to navigate intersections and urban areas without a driver's control. Renault and Nissan engineers will develop all of this together, and the results will be available in both of the company's brands. Ghosn explained this roadmap towards an autonomous future last year but cautioned that Renault-Nissan didn't plan to take complete control away from owners. Instead, the company sees these systems as a way to make people even safer behind the wheel by reducing the chance for driver error. The automaker's deliberate introduction strategy is prudent because it can potentially adapt to proposed regulations that could mandate rules on how piloted vehicles operate. RENAULT-NISSAN TO LAUNCH MORE THAN 10 VEHICLES WITH AUTONOMOUS DRIVE TECHNOLOGY OVER THE NEXT FOUR YEARS World's fourth largest car group confirms autonomous drive and connectivity timeline through 2020 Fatal and serious injuries have been significantly reduced; new technologies will help make cars even safer Car group hires new executive to oversee connectivity and connected car services globally SUNNYVALE, Calif. – The Renault-Nissan Alliance will launch more than 10 vehicles with autonomous drive technology in the next four years. The global car group confirmed today that it will launch a range of vehicles with autonomous capabilities in the United States, Europe, Japan and China through 2020. The technology will be installed on mainstream, mass-market cars at affordable prices. In addition, Renault-Nissan will launch a suite of new connectivity applications that will make it easier for people to stay connected to work, entertainment and social networks.

Nissan Sport Sedan Concept foretells a future Maxima

Nissan is in the midst of overhauling its design language. We got our first glimpse at the direction its style was going a year ago with the Resonance crossover concept, which was followed in Shanghai by the connected-car Friend-Me hatchback concept. And now, after dropping a few hints, Nissan has revealed the third in this developing series.
Unveiled at today's Detroit Auto Show, the new Sport Sedan Concept applies many of the same design elements we've seen on Nissan's previous show cars to a more conventional four-door shape. But far from a design exercise, the decidedly uncreatively named Sport Sedan Concept previews "a future production sports sedan," which has every indication of being the next Maxima.
Its dimensions reveal the concept to be bigger than the current Maxima in every direction but height, with that visual impression further entrenched by a floating roof design that combines with a high waistline to give a coupe-like profile. There are also sharp creases in the bodywork that visually break up the space between the rear set of 21-inch alloys and the tapered greenhouse. The shape is further punctuated by the V-shaped grille and distinctly Nissan boomerang-shaped lights that lend a face to this distinctly Japanese design that was penned in California and honed back in Japan. The sharp and simple cabin is characterized by a high-contrast palette with quilted leather and metallic trim.