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Nissan GT-R Nismo 'Ring time makes it track's 'fastest volume production car' [w/video]

Performance cars are fun to drive and all, but at the end of the day ,owners drop big bucks on what are often ridiculously unpractical vehicles for the bragging rights. And when it comes to ultimate bragging rights, few get more publicized than lap times for everyone's favorite stretch of German pavement, the Nürburgring. Enter the 2015 Nissan GT-R Nismo.
After rumors about a 7:08 lap time appeared yesterday, Nissan confirmed has confirmed the news today with video footage of the run, which took place on September 30. The official lap time is just seven minutes and 8.679 seconds, putting the GT-R Nismo about 11 seconds off the pace of the Porsche 918 Spyder - some six seconds quicker than the far costlier Lexus LFA. Some admitted - but hard-to-spot - missteps by Nissan driver Michael Krumm would indicate that the car actually left some time on the table.
With this time, Nissan claims that the 595-horsepower GT-R Nismo is the "fastest volume production car" around the track. The definition of "volume" could surely be contested here, though, considering the small numbers in which the GT-R is sold. While we don't have global GT-R sales figures, this year has only seen 1,063 units sold through October, and there were close to 1,300 sold in all of 2011 and about 1,200 in 2012. While this loosely defined claim will only add to the Nürburgring lap time squabbling, it is no less impressive. Check out the record run for yourself in the video below, which is accompanied by an official press release.

How and why Nissan nearly killed off Infiniti

Launched in 1990, Infiniti was expected to be Japan's answer to BMW (Lexus would end up chasing Mercedes-Benz). Yet things went awry almost right out of the gate. Overlooking the fledgling automaker's now infamous early marketing campaign, its product line over the past twenty-four years has been a roller coaster ride of strong hits (Q45, FX35 and G35) and frustrating misses (M30, I30 and QX4).
In a recent interview with Ward's Auto at the Detroit Auto Show, Nissan Executive Vice President Andy Palmer revealed that the company's luxury brand was almost cancelled by CEO Carlos Ghosn as unnecessary. Infiniti, like most premium marques owned by a volume manufacturer, had fallen into the trap of losing autonomy and pushing its high-end product just like its mainstream models.
The one obvious exception to this industry blunder, said Palmer, was VW Group's Audi brand. Realizing that Audi's impressive comeback over the past two decades shamed even that of actor Robert Downey Jr., Nissan hired Audi veteran Johan de Nysschen to bring Infiniti to its intended glory - and protect it from extinction. Check out the complete interview here.

Williams developing hybrid system for next Nissan GT-R?

Back in June, Nissan announced a new partnership with Williams that would see the Formula One team's applied sciences division help develop a new line of Nismo performance models. It's not the only agreement Renault-Nissan has signed with an F1 team: Infiniti is the title sponsor for Red Bull and Renault powers four teams on the grid. It's also just the latest client Williams has signed a deal with to apply the lessons it has gleaned on the F1 circuit to other racing and sportscars. But now we've got some more info on how Williams and Nismo intend to collaborate on the next-generation GT-R.
According to Australia's Carsales, Williams Advanced Engineering is developing the hybrid powertrain that will boost the next iteration of the supercar-slayer known as Godzilla. Which may seem strange considering that the Renault-Nissan Alliance has plenty of experience with electric propulsion on its own, but then Williams has proven itself something of a leader in the field of performance hybrid powertrains: it supplies them to Porsche and Audi for their Le Mans racecars, and to Jaguar for the C-X75 concept.
Whether Williams and Nismo will settle on a flywheel-based energy recovery system or a more conventional battery-powered system remains to be seen, but brakeforce regeneration likely won't be the only element that Williams will develop for the next GT-R. Expect its expertise in aerodynamics and composites to come to bear as well, which can only mean good things for the replacement for a sportscar that's already one of the most capable on the road.